# Riding Unicorns

> Riding Unicorns is a London-based startup and venture-capital media business built around interviews hosted by James Pringle and Hector Mason. Its free audio and video conversations serve founders, operators and investors; sponsorships and live events connect that audience with the wider startup ecosystem.

- **Founded:** 2020
- **Headquarters:** London, United Kingdom
- **Founders:** James Pringle (Founder and co-host)
- **Products:** Riding Unicorns podcast, Video interviews, RU LIVE, Sponsorship, Newsletter
- **Notable:** More than 250 episodes reported by Pringle in 2026., Over 215 episodes and thousands of subscribers reported at the five-year milestone., First live event held at The Oval in 2022 with Indeed co-founder Paul Forster.

## Products & services

- **Riding Unicorns podcast** — Free interviews about startup growth, founder psychology, fundraising and company operations.
- **Video interviews** — Full interviews and clips distributed through the official YouTube channel.
- **RU LIVE** — Live founder interviews and community gatherings; the first event featured Paul Forster at The Oval.
- **Sponsorship** — Brand partnerships with companies serving founders and growing businesses.
- **Newsletter** — Written updates for the show’s startup audience.

## Achievements

- More than 250 episodes reported by Pringle in 2026.
- Over 215 episodes and thousands of subscribers reported at the five-year milestone.
- First live event held at The Oval in 2022 with Indeed co-founder Paul Forster.
- Guests have included Sir Martin Sorrell, Alex Chesterman, Aron Gelbard and George Robson.

## Latest updates

- **2026-08** — Published the Gyve Safavi interview about SURI’s pricing, margins and co-founder relationships.
- **2026-09** — Season ten included interviews with Fireflies.ai co-founder Krish Ramineni and Dash0 founder Mirko Novakovic.

## Links

- Website: https://linktr.ee/ridingunicorns
- LinkedIn: https://www.linkedin.com/company/ridingunicorns/
- Twitter/X: https://x.com/ridingunicorns_
- YouTube: https://www.youtube.com/@RidingUnicorns_

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Profile page: https://yespress.io/riding-unicorns
Published by YesPress — https://yespress.io
Last updated: 2026-10-09