# RideCo On-Demand Transit

> RideCo is a Waterloo, Ontario enterprise software company that gives public transit agencies a live operating system for demand-responsive service. Its passenger and driver apps, dispatch tools, data dashboards and patented Solver engine continuously rework shared-ride itineraries for microtransit and paratransit programs. The pitch is practical rather than magical: replace empty loops and manual scheduling with vehicles that go where riders actually are, while keeping public agencies in control of fares, fleets and service rules.

- **Founded:** 2013
- **Headquarters:** Waterloo, Canada
- **Founders:** Prem Gururajan (Co-Founder and CEO), Matthew Monteyne (Co-Founder), Darren Maki (Co-Founder)
- **Team size:** Approximately 160 employees (company-record estimate).
- **Products:** Solver, Passenger App, Driver App, Operations Center, Data Insights
- **Notable:** Powered more than 80 on-demand transit services worldwide, according to RideCo., Selected in 2025 for New York City Transit's estimated US$71.95 million Access-A-Ride technology contract., Ranked No. 49 on Deloitte's 2023 North America Technology Fast 500 with reported 3,162% growth.

## Products & services

- **Solver** — Patented continuous-optimization engine that recalculates scheduling and routing around guaranteed times, fleet position, capacity, traffic and operating rules.
- **Passenger App** — Agency-branded smartphone app, web portal and concierge interface for booking, tracking and managing trips.
- **Driver App** — In-vehicle app for automated vehicle location, real-time dispatch, itinerary guidance and data collection.
- **Operations Center** — Dashboard suite for dispatchers to monitor service, manage exceptions and oversee live operations.
- **Data Insights** — Standard and custom reporting for operational intelligence, KPI monitoring and service planning.
- **Profile Manager** — Central rider database covering preferences, emergency contacts, standing orders and eligibility-related information.
- **Flex Fleets** — Fleet-brokering layer that sends eligible trips to taxis, TNCs and other non-dedicated providers when demand changes.
- **AI Agent** — Conversational reservation system for routine bookings, cancellations and ride-status questions.
- **Planning, implementation and customer success** — Service modeling, launch support, training, reporting and ongoing program optimization for agencies and operators.

## Achievements

- Powered more than 80 on-demand transit services worldwide, according to RideCo.
- Selected in 2025 for New York City Transit's estimated US$71.95 million Access-A-Ride technology contract.
- Ranked No. 49 on Deloitte's 2023 North America Technology Fast 500 with reported 3,162% growth.
- Returned to Deloitte Canada's Technology Fast 50 in 2024 with 1,276% four-year revenue growth; ranked No. 95 in the North America Fast 500.
- Won 2023 Company of the Year honors from the BIG Awards for Business and Best in Biz Awards.
- Reported customer outcomes include a 36% lower cost per passenger in San Antonio, 5.2 passengers per vehicle hour in Riverside County and US$2.64 million annualized savings in Kansas City.

## Latest updates

- **2026-06** — MARTA phased in and completed its transition to RideCo-powered reservations, scheduling and dispatching for MARTA Mobility, alongside a new rider app and web portal.
- **2026-05** — Southern Nevada RTC officials publicly challenged RideCo after a troubled March paratransit app rollout left hundreds of riders stranded or waiting for hours; RideCo's CEO said improvements were underway.
- **2025-12** — RideCo and MARTA announced a plan to modernize Atlanta paratransit and support the MARTA Reach on-demand service.
- **2025-10** — New York City Transit awarded RideCo the Access-A-Ride technology contract, with phased rollout scheduled across 2026 and 2027.
- **2025-10** — RideCo and Albuquerque's transit department launched a new on-demand transit service.

## Links

- Website: https://www.rideco.com/
- LinkedIn: https://www.linkedin.com/company/rideco/
- Twitter/X: https://twitter.com/RideCo_OnDemand
- YouTube: https://www.youtube.com/@RideCo_OnDemand/featured
- Instagram: https://www.instagram.com/rideco_ondemand/
- Facebook: https://www.facebook.com/RideCoOnDemand

---

Profile page: https://yespress.io/rideco-on-demand-transit
Published by YesPress — https://yespress.io
Last updated: 2026-08-23