# Richard King

> Richard King is the London-based founder and CEO of Product Marketing Alliance and CEO of The Alliance. He builds professional communities and education around product marketing, writes The Product Marketing Drop, and teaches on LinkedIn Learning. PMA began as a Slack community in March 2019; his public work focuses on connecting product, marketing, sales and customer knowledge.

- **Role:** Founder and CEO at Product Marketing Alliance
- **Organizations:** Product Marketing Alliance, The Alliance, CMO Alliance
- **Known for:** Founded Product Marketing Alliance, which grew from a March 2019 Slack community to a reported 20,000 Slack members in 2021., Created Product Marketing Foundations for LinkedIn Learning, released January 30, 2023., Describes his entrepreneurial record on LinkedIn as five startups and three exits; the profile does not identify all transactions.

## Career timeline

- **2019-03** — Started the Product Marketing Alliance Slack community.
- **2019-04** — Published Product Marketing Is Essential To Every Product, describing a product question requiring four people to answer.
- **2019-08** — Decided to make PMA a business; attempted T-shirt sales at an event, then gave the shirts away when the checkout device did not arrive.
- **2021** — PMA reported reaching 20,000 Slack members in its third quarter.
- **2023-01** — Product Marketing Foundations was released on LinkedIn Learning on January 30.
- **2023-06** — Published The elements of product marketing, introducing PMA’s Product Marketing Periodic Table.
- **2025-08** — Published practical research guidance in The Product Marketing Drop.
- **2026-04** — PMA published his Mastering Claude for product marketing article as the first in a six-part series.
- **2026-09** — Published guidance for product marketers dealing with shifting product delivery dates.

## Achievements

- Founded Product Marketing Alliance, which grew from a March 2019 Slack community to a reported 20,000 Slack members in 2021.
- Created Product Marketing Foundations for LinkedIn Learning, released January 30, 2023.
- Describes his entrepreneurial record on LinkedIn as five startups and three exits; the profile does not identify all transactions.

## Latest updates

- **2026-09** — Published What to do when the product team struggles to stick to timelines on September 17.
- **2026-08** — Published How to win Product Marketing interviews when the market’s against you on August 21.
- **2026-04** — PMA published Mastering Claude for product marketing on April 10, opening a six-part workflow series.

## Links

- Website: https://www.productmarketingalliance.com/author/richard/
- LinkedIn: https://www.linkedin.com/in/richardking001/
- Twitter/X: https://x.com/richkingpma
- YouTube: https://www.youtube.com/@RichKing_TheAlliance

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Profile page: https://yespress.io/richard-king
Published by YesPress — https://yespress.io
Last updated: 2026-10-16