# Richard Fine

> Richard Fine is Chief Business Officer at Zocdoc, where for more than a decade he has helped turn a doctor-booking marketplace into what he calls 'healthcare access infrastructure.' A two-time founder with two exits, he built Help Remedies, the over-the-counter brand that made aspirin boxes funny and won a Cannes Lion, and spent years as a brand strategist at Redscout working with Nike, PepsiCo and Diageo. Oxford-trained in Philosophy, Politics and Economics and raised by two epidemiology professors, he frames his work simply: he loves healthcare and hates its incentives, and at Zocdoc he gets to fix both.

- **Role:** Chief Business Officer at Zocdoc
- **Organizations:** Zocdoc, Help Remedies, Redscout, MDC Partners
- **Nationality:** British
- **Education:** BA, Philosophy, Politics and Economics (First Class Honors), University of Oxford
- **Known for:** Two-time founder with two successful exits, Built Help Remedies into a nationally distributed consumer healthcare brand sold at Target, Walgreens, Duane Reade and W Hotels, Help Remedies won an IDEA award for packaging, a Cannes Lion for advertising and a Dieline best of show

## Career timeline

- **2004** — Joins Redscout as Partner and Strategic Director, leading brand work for PepsiCo, Nike, Diageo and Johnson & Johnson
- **2008** — Founds and runs Help Remedies, a consumer healthcare brand reinventing over-the-counter medicine
- **2013** — Help Remedies is acquired after national expansion to Target, Walgreens, Duane Reade and W Hotels
- **2013** — Returns to Redscout as Managing Partner; agency later acquired by MDC Partners
- **2015** — Joins Zocdoc, eventually leading marketing
- **2016** — Serves as VP of Marketing at Zocdoc
- **2020** — Helps lead Zocdoc's rapid pivot to video and telehealth during the pandemic
- **2024** — Holds Chief Commercial Officer role; profiled as a Zocdoc leader
- **2026** — Serving as Chief Business Officer, operationalizing Zocdoc's vision of 'healthcare access infrastructure'

## Achievements

- Two-time founder with two successful exits
- Built Help Remedies into a nationally distributed consumer healthcare brand sold at Target, Walgreens, Duane Reade and W Hotels
- Help Remedies won an IDEA award for packaging, a Cannes Lion for advertising and a Dieline best of show
- Helped scale Zocdoc and lead its rapid pivot into telehealth in 2020
- Graduated with First Class Honors from Oxford in Philosophy, Politics and Economics
- Led brand and innovation work at Redscout for Nike, PepsiCo, Diageo and Johnson & Johnson before its acquisition by MDC Partners

## Latest updates

- **2026-02** — Featured in Healthcare Brew describing Zocdoc's shift from marketplace to 'healthcare access infrastructure' and the limits of AI without aligned incentives.

## Links

- Website: https://www.zocdoc.com/about/bios/richard-fine/
- LinkedIn: https://www.linkedin.com/in/richardafine
- Twitter/X: https://twitter.com/richardafine
- YouTube: https://www.youtube.com/watch?v=_TtroQ52fbw

---

Profile page: https://yespress.io/richard-fine
Published by YesPress — https://yespress.io
Last updated: 2026-06-08