# Rich Steinmeier

> Rich Steinmeier is CEO and a board member of LPL Financial. He joined the firm in 2018 after leadership roles at UBS and Merrill Lynch and earlier work at McKinsey and Ford. His career combines digital advice, advisor recruiting and business strategy; he became interim CEO on October 1, 2024, and his permanent appointment was announced October 21, 2024.

- **Role:** Chief Executive Officer at LPL Financial
- **Organizations:** LPL Financial, UBS, Merrill Lynch, McKinsey & Company, Ford Motor Company
- **Education:** B.S. in Economics, Wharton School, University of Pennsylvania, MBA; Arjay Miller Scholar, Stanford Graduate School of Business
- **Known for:** Recognized as an Arjay Miller Scholar at Stanford., His pre-CEO growth tenure at LPL included recruitment and onboarding of more than 7,700 producing advisors and over 100 institutions., Became CEO and a director of LPL Financial in 2024.

## Career timeline

- **1996** — Graduated from Wharton with an economics degree.
- **2002** — Completed his Stanford MBA.
- **2006** — Joined Merrill Lynch; later led its Merrill Edge Advisory Center.
- **2012** — Joined UBS to lead the Wealth Advice Center and Emerging Affluent Segment; later led digital strategy and platforms.
- **2018** — Joined LPL as managing director and head of business development, effective mid-August.
- **2024-10-01** — Appointed interim CEO of LPL Financial.
- **2024-10-21** — LPL announced his confirmation as CEO and election to its board.

## Achievements

- Recognized as an Arjay Miller Scholar at Stanford.
- His pre-CEO growth tenure at LPL included recruitment and onboarding of more than 7,700 producing advisors and over 100 institutions.
- Became CEO and a director of LPL Financial in 2024.

## Latest updates

- **2026-10** — Appeared on Don Yaeger’s Corporate Competitor Podcast on October 14, discussing sports, followership and the importance of how teams win.
- **2026-08** — Delivered the Focus 2026 keynote in San Diego, arguing that AI can free advisors for more human work.
- **2026-07** — LPL announced Latitude on July 28, with Cyan as an AI capability; planned capabilities and benefits remained forward-looking.
- **2026-07** — LPL’s July 30 results release said Commonwealth’s platform conversion was on track for the fourth quarter of 2026.

## Links

- Website: https://www.lpl.com/about-us/our-financial-strength/leadership/rich-steinmeier.html
- LinkedIn: https://www.linkedin.com/in/rich-steinmeier
- Twitter/X: https://twitter.com/RichSteinmeier

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Profile page: https://yespress.io/rich-steinmeier
Published by YesPress — https://yespress.io
Last updated: 2026-10-21