# Rich Raddon

> Rich Raddon is an American entrepreneur and film producer, and co-founder and co-CEO of Zefr. A former John Hughes assistant and Los Angeles Film Festival director, he co-founded Movieclips with Zach James in 2009. Fandango acquired Movieclips in 2014; Zefr continued into contextual advertising and content-level brand suitability across social platforms.

- **Role:** Co-founder and Co-CEO at Zefr
- **Organizations:** Zefr, Movieclips, Film Independent / Los Angeles Film Festival, Hughes Entertainment
- **From:** Northbrook, United States
- **Nationality:** American
- **Education:** Bachelor’s degree in finance, Brigham Young University
- **Known for:** Co-founded Movieclips, acquired by Fandango in 2014., Co-founded and leads Zefr with Zach James., Led the Los Angeles Film Festival from 2000 to 2008.

## Career timeline

- **1992-1994** — Worked as an assistant to filmmaker John Hughes.
- **1994** — Volunteered at Sundance while moving west to pursue independent film.
- **2000-2008** — Directed the Los Angeles Film Festival.
- **2008** — Resigned from the festival following controversy over his $1,500 donation supporting California Proposition 8; issued an apology for the hurt caused.
- **2009** — Co-founded Movieclips with Zach James; the service launched publicly in December.
- **2012** — The company adopted the Zefr name.
- **2014** — Fandango acquired Movieclips; Zefr continued separately.
- **2019** — Vobile agreed to acquire Zefr’s RightsID and ChannelID assets for estimated consideration of $90 million as Zefr focused on contextual targeting.
- **2022** — Zefr acquired misinformation-detection business Adverif.ai.
- **2026** — Zefr announced content-level YouTube brand-safety and suitability accreditation and a Reddit partnership.

## Achievements

- Co-founded Movieclips, acquired by Fandango in 2014.
- Co-founded and leads Zefr with Zach James.
- Led the Los Angeles Film Festival from 2000 to 2008.
- Produced independent films including A Slipping-Down Life and Shooting Lily.

## Latest updates

- **2026-09** — Zefr announced a Reddit partnership for content-level intelligence and brand-safety and suitability measurement on September 30.
- **2026-03** — Discussed Zefr’s content-level YouTube brand-safety and suitability accreditation in a March 9 Digiday interview.
- **2025-10** — Discussed leadership, delegation and the continuing influence of John Hughes in an October 20 interview with Adam Mendler.
- **2025-05** — Featured in Ad Age’s Tech Power List coverage of Zefr’s social-platform brand-suitability work.

## Links

- Website: https://zefr.com/
- LinkedIn: https://www.linkedin.com/in/richardraddon
- Twitter/X: https://x.com/RichRaddon

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Profile page: https://yespress.io/rich-raddon
Published by YesPress — https://yespress.io
Last updated: 2026-10-25