# Rich Guerrini

> Rich Guerrini is the Pittsburgh-based president and CEO of PNC Wealth Management, previously known as PNC Investments. A former financial adviser, he helped develop the PNC Investment Center and web-based investment offering before leading the retail investment organization. His public writing covers retirement saving, investment choices and portfolio-backed borrowing; his recent work includes digital brokerage account opening and the Premier Client banking-and-investing offering.

- **Role:** President and CEO at PNC Wealth Management
- **Organizations:** PNC Wealth Management, PNC Investments, PNC Brokerage Corp, Make-A-Wish Greater Pennsylvania and West Virginia
- **Known for:** Helped develop and roll out PNC’s Investment Center and web-based investment offering., Led the retail investment organization with responsibility spanning sales, operations, risk and compliance., Served as chair of the Make-A-Wish Greater Pennsylvania and West Virginia board, documented in 2019.

## Career timeline

- **1989** — FINRA records his securities-industry registrations at Prudential and Pruco beginning in November.
- **1994** — Began registration with PNC Brokerage Corp in March; later worked as a financial adviser and in investment leadership.
- **Before 2012** — Served as executive vice president and managing director of alternative investments, with responsibility for developing and rolling out the PNC Investment Center and web-based investment offering.
- **2012** — Became president and CEO of PNC Investments; the firm BrokerCheck report records an August 2012 executive position start.
- **2014** — Spoke for the launch of Total Insight, combining online and mobile financial management tools with dedicated advice.
- **2019** — Listed as board chair of Make-A-Wish Greater Pennsylvania and West Virginia in its spring newsletter.
- **2024** — Brendan Krebs joined as managing director to lead the Wealth Advisor team, reporting to Guerrini.
- **2026** — Identified as president and CEO of PNC Wealth Management in announcements covering Premier Client and securities-based lending.

## Achievements

- Helped develop and roll out PNC’s Investment Center and web-based investment offering.
- Led the retail investment organization with responsibility spanning sales, operations, risk and compliance.
- Served as chair of the Make-A-Wish Greater Pennsylvania and West Virginia board, documented in 2019.
- Published a retirement-income series and further explanatory articles on retirement accounts, ETFs and securities-based borrowing.

## Latest updates

- **2026-09** — Published an article on borrowing against investment portfolios, including circumstances in which securities-based lending may be unsuitable and the risks borrowers should consider.
- **2026-07** — Discussed how digital delivery can support adviser-client relationships in a July 29 PNC Insights article.
- **2026-07** — PNC Wealth Management announced an enhanced securities-based lending solution on July 21; Guerrini was quoted as president and CEO.
- **2026-04** — Discussed coordinated financial planning in PNC’s April 9 article Building a Holistic Wealth Plan.
- **2026-02** — PNC introduced Premier Client, an integrated banking and investing offering, with Guerrini describing the advice-and-planning approach.
- **2026-01** — PNC announced digital individual brokerage account opening for online banking customers.

## Links

- Website: https://www.pnc.com
- LinkedIn: https://www.linkedin.com/in/rich-guerrini-49627b24

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Profile page: https://yespress.io/rich-guerrini
Published by YesPress — https://yespress.io
Last updated: 2026-10-21