# Ricardo Flores

> Ricardo Flores is the co-founder and CEO of MiChamba, a startup that turns WhatsApp into an AI-powered management platform for deskless teams in construction, logistics, hospitality, and industrial services across Latin America. A kid who worked scorching El Paso roofs before heading to Georgetown and Wall Street, he left finance and an early seat at fintech Wealth.com to build software for the blue-collar workforce he came from. Less than a year after launch, MiChamba raised a $2.25M pre-seed led by Wollef and signed names like Pemex, Hilton, and Repsol, betting that for the 3 billion people who run their work lives on WhatsApp, management should live there too.

- **Role:** Co-Founder & CEO at MiChamba
- **Organizations:** MiChamba, Wealth.com, Goldman Sachs
- **From:** El Paso, Texas, United States
- **Nationality:** American
- **Education:** Finance and International Economics, Georgetown University
- **Known for:** Co-founded and leads MiChamba, an AI-powered WhatsApp-native operations platform for deskless teams, Raised a $2.25M pre-seed round in under a year, led by Wollef with Audaz Capital, Nido Ventures, and angels including Mike Levinthal, Signed enterprise clients including Pemex, Hilton, and Repsol; serving 50+ companies

## Career timeline

- **Early years** — Worked construction, on roofs in El Paso, Texas
- **College** — Studied Finance and International Economics at Georgetown University
- **Early career** — Worked in Investment Banking at Goldman Sachs; earned FINRA Series 63, 79, and SIE credentials
- **Pre-MiChamba** — One of the first team members at fintech startup Wealth.com, helping scale it from the earliest stages
- **2023** — Became a Certified Scrum Professional (Scrum Alliance)
- **2024** — Co-founded MiChamba with Juan Humberto Bravo Castellanos and Gilberto Lopez
- **2025** — Won the Latino Startup Pitch Competition; closed a $2.25M pre-seed round led by Wollef

## Achievements

- Co-founded and leads MiChamba, an AI-powered WhatsApp-native operations platform for deskless teams
- Raised a $2.25M pre-seed round in under a year, led by Wollef with Audaz Capital, Nido Ventures, and angels including Mike Levinthal
- Signed enterprise clients including Pemex, Hilton, and Repsol; serving 50+ companies
- Won the Latino Startup Pitch Competition (2025)
- Featured in Forbes Mexico and named among Mexico's most promising startups for 2026
- Earlier in his career, helped scale fintech Wealth.com as an early team member

## Latest updates

- **2025-10** — MiChamba publicly announced its $2.25M pre-seed round led by Wollef, with plans to enhance AI assistant MarIA and expand into the U.S. Hispanic market.
- **2025-11** — Round coverage continued across LatAm tech press; MiChamba highlighted clients Pemex, Hilton, and Repsol and growth across construction, hospitality, and logistics.

## Links

- Website: https://michamba.ai
- LinkedIn: http://www.linkedin.com/in/ricardo-flores-0722

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Profile page: https://yespress.io/ricardo-flores
Published by YesPress — https://yespress.io
Last updated: 2026-06-21