# Rhys Powell

> Rhys Powell is the founder and CEO of Red Rabbit, the country's premier Black-owned K-12 school food management company. A Bahamas-raised MIT computer-science graduate who traded equities on Wall Street, he walked away from finance in 2005 to fix what kids eat at school. Red Rabbit now serves roughly 40,000 chef-prepared, culturally relevant, made-from-scratch meals a day to about 20,000 students across some 150 schools in New York, New Jersey and Pennsylvania - treating the cafeteria as a tool for nutrition, dignity and social justice.

- **Role:** Founder & CEO at Red Rabbit, LLC
- **Organizations:** Red Rabbit, LLC
- **From:** Bahamas
- **Nationality:** Bahamian-American
- **Education:** SB, Computer Science and Engineering, Massachusetts Institute of Technology (MIT)
- **Known for:** Founded and scaled Red Rabbit into the country's premier Black-owned K-12 school food management company, Built a for-profit model serving roughly 40,000 made-from-scratch meals daily to about 20,000 students across ~150 schools in NY, NJ and PA, Named to Crain's New York Business 40 Under 40

## Career timeline

- **2000** — Graduates from MIT with an SB in Computer Science and Engineering
- **2001** — Securities Trader at Spectrum Capital Partners
- **2003** — Equity Trader and Analyst at Carlin Financial Group
- **2005** — Leaves Wall Street and founds Red Rabbit, NYC's first healthy school food provider
- **2013** — Named to Crain's New York Business 40 Under 40
- **2020** — Recommits Red Rabbit's mission around food justice and cultural representation amid national reckoning on race
- **2024** — Red Rabbit reported serving ~40,000 meals/day to ~20,000 students across ~150 schools, ~$20M annual revenue

## Achievements

- Founded and scaled Red Rabbit into the country's premier Black-owned K-12 school food management company
- Built a for-profit model serving roughly 40,000 made-from-scratch meals daily to about 20,000 students across ~150 schools in NY, NJ and PA
- Named to Crain's New York Business 40 Under 40
- Recognized as one of the 100 Most Intriguing Entrepreneurs by the Builders + Innovators Summit
- Raised cafeteria participation at a South Bronx charter school from 15 students to over 350 (about 95% adoption)

## Latest updates

- **2024-01** — Red Rabbit reported serving roughly 40,000 meals a day to about 20,000 students across some 150 schools, at around $20M annual revenue, profiled by Inc.

## Links

- Website: https://myredrabbit.com
- LinkedIn: http://www.linkedin.com/in/rhyswpowell
- Twitter/X: https://twitter.com/MyRedRabbit
- YouTube: https://www.youtube.com/watch?v=UYrJ7pcrx5A
- Instagram: https://www.instagram.com/myredrabbit
- Facebook: https://www.facebook.com/RedRabbitNY/

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Profile page: https://yespress.io/rhys-powell
Published by YesPress — https://yespress.io
Last updated: 2026-06-21