# Rhone

> Rhone is a Stamford, Connecticut premium performance apparel brand founded in 2014, best known for pioneering men's activewear that bridges the gym, the office and everyday life. Built around proprietary technical fabrics and its signature Commuter collection, Rhone sells direct-to-consumer online and through a growing retail footprint while championing men's mental health through its Mind & Muscle events and partnerships with the NBA and LPGA.

- **Founded:** 2014
- **Headquarters:** Stamford, Connecticut, United States
- **Founders:** Nate Checketts (Co-Founder & CEO), Ben Checketts (Co-Founder & Creative Director), Casey Edgar (Co-Founder), Kyle McClure (Co-Founder), Carras Holmstead (Co-Founder)
- **Team size:** ~300 employees
- **Products:** Commuter Collection, Men's Activewear, Performance Fabrics, Women's Activewear, Rhone x NBA Collection
- **Notable:** Grew approximately 500% in 2015, its first full year of scaled operations, Generated over $80,000 in sales within its first two months with no marketing team or PR, Secured an official multi-year global marketing partnership with the NBA in 2024

## Products & services

- **Commuter Collection** — Signature wrinkle-resistant, four-way-stretch, moisture-wicking dress shirts, pants and blazers engineered to move like activewear but look office-appropriate.
- **Men's Activewear** — Training tops, shorts, joggers, outerwear and the Reign and SwiftKnit lines built with technical performance fabrics.
- **Performance Fabrics** — Proprietary fabric technology including anti-odor / anti-stink treatments, GoldFusion and moisture-wicking, breathable technical textiles.
- **Women's Activewear** — Permanent women's line of leggings, sports bras, tops and matching sets launched after earlier limited collections.
- **Rhone x NBA Collection** — Licensed dress shirts and apparel featuring NBA and team logos, built on the Commuter platform.
- **Underwear & Essentials** — Performance underwear, base layers and everyday essentials designed for comfort and durability.

## Achievements

- Grew approximately 500% in 2015, its first full year of scaled operations
- Generated over $80,000 in sales within its first two months with no marketing team or PR
- Secured an official multi-year global marketing partnership with the NBA in 2024
- Hosted 50+ 'Mind & Muscle' mental-fitness events in 2024
- Launched a permanent women's activewear line in 2024 after a decade as a men's-first brand
- Attracted a Series D investor group including NFL quarterbacks Steve Young and Tim Tebow and NBA owners

## Latest updates

- **2024-10** — Rhone and the NBA announced a multi-year global marketing partnership centered on the Commuter shirt and mental fitness.
- **2024-11** — Launched the 'Head in the Game' campaign with Kevin Love, Lilia Vu and Lauren Hartlage, tied to NBA and LPGA partnerships.
- **2024-04** — Introduced a permanent line of women's activewear.
- **2025-01** — Continued retail expansion, including a new store in Princeton, New Jersey.

## Links

- Website: https://rhone.com
- LinkedIn: http://www.linkedin.com/company/rhone-apparel
- Twitter/X: https://twitter.com/rhone
- YouTube: https://www.youtube.com/@RhoneApparel
- Instagram: https://www.instagram.com/rhone/
- Facebook: https://facebook.com/RhoneApparel
- TikTok: https://www.tiktok.com/@rhone

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Profile page: https://yespress.io/rhone
Published by YesPress — https://yespress.io
Last updated: 2026-07-26