# RF|Binder

> RF|Binder is an independent, women-owned communications consultancy founded in New York in 2001. It combines corporate communications, integrated marketing, crisis and reputation counsel, creative, paid and digital media, and research through a proprietary Clarity Lens framework. After losing roughly half its business when its early internet-company clients collapsed after 9/11, the firm rebuilt around research and audience understanding; today it serves major corporations, growth companies, nonprofits, foundations and public-sector organizations, with global delivery through PROI Worldwide.

- **Founded:** 2001
- **Headquarters:** New York, United States
- **Founders:** Amy Binder (Founder, CEO and Chair), Atalanta Rafferty (Co-Founder and Senior Executive Managing Director)
- **Products:** Clarity Lens Framework, Clarity Index, Corporate and strategic communications, Integrated marketing, Creative and brand
- **Notable:** Named 2025 PROI Agency of the Year for the Americas., Named an Inc. Power Partner for three consecutive years through 2025., Included in PRNEWS' Agency Elite list for six consecutive years through the 2026 list.

## Products & services

- **Clarity Lens Framework** — A proprietary strategic framework for aligning business objectives, audience needs, messages and communications channels.
- **Clarity Index** — A research benchmark assessing how 100 major companies communicate across owned and controlled channels, using language, connection and impact as core dimensions.
- **Corporate and strategic communications** — Reputation strategy, executive positioning, stakeholder communications, media relations, issues management, crisis planning and change communications.
- **Integrated marketing** — B2B and B2C campaigns spanning earned, paid, digital, social, influencer, content, events and experiential marketing.
- **Creative and brand** — Brand strategy, visual identity, campaign concepts, advertising, design, video, websites and brand storytelling through The Grove creative team.
- **Research, analytics and insights** — Audience research, social intelligence, journey analysis, measurement and data-informed campaign planning.
- **RFB|Peaks Strategies** — Specialist capital-markets and financial-services communications added through the acquisition of Peaks Strategies.
- **Taft Communications and ClearPoint** — Purpose, advocacy, public affairs, healthcare, life sciences and clean-energy communications, plus leadership communication training.

## Achievements

- Named 2025 PROI Agency of the Year for the Americas.
- Named an Inc. Power Partner for three consecutive years through 2025.
- Included in PRNEWS' Agency Elite list for six consecutive years through the 2026 list.
- Named a PR Daily Agency of the Year for three consecutive years through 2025 and included on its inaugural Agency Impact list.
- Named one of Crain's New York Business Best Places to Work for four consecutive years through 2025.
- Recognized on Observer's PR Power List for reputation management in 2024 and 2025.
- Won close to 200 industry awards under Amy Binder's leadership, according to the company's leadership biography.
- Helped the Rockefeller Foundation's Insight Dialogues generate more than 1,300 earned-media placements, 809 million social impressions, 1.6 million video views and 31,000 tweets.
- Helped Truvia reach 7.9% U.S. market share in its first year and later become the country's leading stevia sweetener, according to the company's case study.

## Latest updates

- **2025-11** — RF|Binder was named an Inc. Power Partner for the third consecutive year.
- **2025-09** — The firm announced five recognitions spanning PRNEWS, PR Daily and Crain's, including a fourth consecutive Best Places to Work honor and a People of the Year award for President Rebecca Binder.
- **2025-06** — PROI Worldwide named RF|Binder its Agency of the Year for the Americas.
- **2025-02** — RF|Binder released its first public Clarity Index after more than two years of research, benchmarking communications at 100 major companies.
- **2024-12** — The firm acquired Taft Communications, expanding its purpose, clean-energy, healthcare, life-sciences and leadership-training capabilities; terms were not disclosed.
- **2024-04** — RF|Binder joined 1% for the Planet and committed 1% of annual revenue to environmental causes.

## Links

- Website: https://rfbinder.com
- LinkedIn: https://www.linkedin.com/company/rfbinder
- Twitter/X: https://twitter.com/rfbinder
- Facebook: https://facebook.com/RFBinder

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Profile page: https://yespress.io/rf-binder
Published by YesPress — https://yespress.io
Last updated: 2026-09-24