# RevX

> RevX is a programmatic demand-side platform (DSP) for mobile app marketers, using machine learning and data science to power user acquisition, retargeting, retention and monetization across in-app, web, social and connected TV inventory. Part of publicly listed Affle (India) Limited since 2019, RevX processes hundreds of billions of bid requests daily for 400+ global clients and has been repeatedly recognized in the AppsFlyer Performance Index, including top-ranked positions in iOS gaming remarketing in 2025.

- **Founded:** 2015
- **Headquarters:** Singapore (engineering in Bengaluru, India)
- **Founders:** Rooh Ruksh Chatterji (Founder & former COO)
- **Team size:** ~100 employees
- **Products:** IntelliBid, App Retargeting & Re-engagement, User Acquisition, Connected TV (CTV) Advertising, Creative Innovation & Dynamic Creative Optimization
- **Notable:** Top-ranked DSP in iOS gaming remarketing in the AppsFlyer Performance Index 2025 (#1 Global Gaming Casino iOS, #2 Global Gaming All Categories iOS, #2 APAC Gaming iOS)., 22 total mentions across the AppsFlyer Performance Index 2025., Acquired by Affle International Pte. Ltd. in June 2019, ahead of Affle's IPO.

## Products & services

- **IntelliBid** — ML-backed bidding solution offering customized audience segmentation and automated bid optimization across Meta, TikTok, Google Ads and Snapchat to lower CAC and improve ROAS.
- **App Retargeting & Re-engagement** — Dynamic programmatic retargeting to re-engage existing users, prevent churn and maximize customer lifetime value.
- **User Acquisition** — Programmatic new-user acquisition with predictive CPA/CPI bidding across in-app, web, social and CTV inventory.
- **Connected TV (CTV) Advertising** — Programmatic CTV campaigns extending mobile audience reach to the big screen.
- **Creative Innovation & Dynamic Creative Optimization** — Dynamic creative feeds, product recommendations and advanced ad formats personalized at scale.
- **Lift & Incrementality Measurement** — Incrementality testing to validate the true impact of audiences and creative on business outcomes.

## Achievements

- Top-ranked DSP in iOS gaming remarketing in the AppsFlyer Performance Index 2025 (#1 Global Gaming Casino iOS, #2 Global Gaming All Categories iOS, #2 APAC Gaming iOS).
- 22 total mentions across the AppsFlyer Performance Index 2025.
- Acquired by Affle International Pte. Ltd. in June 2019, ahead of Affle's IPO.
- Processes more than 250 billion bid requests and delivers 2,800+ campaigns daily.
- Serves 400+ global clients across in-app, web, social and connected TV.

## Latest updates

- **2025-01** — Named in the AppsFlyer Performance Index 2025 as the top-ranked DSP in iOS gaming remarketing.
- **2024-01** — Expanded IntelliBid ML bidding across Meta, TikTok, Google Ads and Snapchat for social programmatic campaigns.
- **2019-06** — Platform and business assets acquired by Affle International Pte. Ltd.

## Links

- Website: https://revx.io
- LinkedIn: https://www.linkedin.com/company/revxdsp/
- Twitter/X: https://twitter.com/RevX_Platform
- YouTube: https://www.youtube.com/watch?v=9tVn8MsRnR8
- Facebook: https://www.facebook.com/RevXPlatform

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Profile page: https://yespress.io/revx
Published by YesPress — https://yespress.io
Last updated: 2026-07-25