# Rev Intelligence

> Rev Intelligence (formerly LeadCrunch, also known as Rev / GetRev) is a San Diego-based AI sales intelligence platform that helps B2B teams find companies most likely to buy. Its signature approach, exegraphics, models how companies actually operate - their execution, culture, and momentum - instead of relying on firmographics alone.

- **Founded:** 2013
- **Headquarters:** San Diego, California, United States
- **Founders:** Olin Hyde (Co-founder, former CEO), Jonathan Spier (CEO (since 2021))
- **Team size:** ~49 employees
- **Products:** Rev Intelligence Platform, AI Customer Profile (aiCP), Exegraphics, Sales Development Platform
- **Notable:** Pioneered the term 'exegraphics' for B2B targeting data., Rebranded from LeadCrunch to Rev in 2021 alongside CEO transition., Reportedly serves 7 of the top 10 cloud software providers.

## Products & services

- **Rev Intelligence Platform** — AI-driven sales intelligence platform that surfaces in-market accounts using exegraphic data.
- **AI Customer Profile (aiCP)** — A mathematical model of a company's best customers, built from exegraphic, firmographic, technographic, and first-party data.
- **Exegraphics** — Data describing how a company executes - culture, hiring patterns, operating cadence - rather than its size or industry.
- **Sales Development Platform** — SaaS tooling for SDRs and marketers to prioritize accounts, score prospects, and run demand generation programs.

## Achievements

- Pioneered the term 'exegraphics' for B2B targeting data.
- Rebranded from LeadCrunch to Rev in 2021 alongside CEO transition.
- Reportedly serves 7 of the top 10 cloud software providers.
- Reached ~$11.7M ARR with a reported ~$200M valuation by 2020.

## Latest updates

- **2021-03** — Jonathan Spier appointed CEO of LeadCrunch.
- **2021-09** — Company rebrands as Rev, launches AI-powered prospecting positioning.
- **2024-2025** — Operates as Rev Intelligence at revint.ai, leaning into exegraphic AI for enterprise sales teams.

## Links

- Website: https://revint.ai
- LinkedIn: https://www.linkedin.com/company/revintelligence
- Twitter/X: https://twitter.com/lead_crunch
- Facebook: https://www.facebook.com/LeadCrunch

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Profile page: https://yespress.io/rev-intelligence
Published by YesPress — https://yespress.io
Last updated: 2026-06-28