# RetailNext

> RetailNext combines ceiling-mounted Aurora sensors, cloud analytics, and point-of-sale integrations to help physical retailers measure foot traffic, conversion, shopper behavior, staffing needs, and loss events. The company reports serving more than 600 retailers across more than 100 countries.

- **Founded:** 2007
- **Headquarters:** Campbell, United States
- **Founders:** Alexei Agratchev (Co-founder and CEO), Marlie Liu (Co-founder and COO), Arun Nair (Co-founder; former CTO)
- **Products:** Aurora sensor, Traffic Analytics / Traffic 3.0, Insights, Asset Protection, Pulse AI
- **Notable:** Reports 600+ retail customers in 100+ countries., January 2025 announcement reported an average of 1,200 store installations per month during 2024., Named to Fast Company’s 2024 Most Innovative Companies list in retail.

## Products & services

- **Aurora sensor** — Purpose-built ceiling-mounted IoT device combining computer vision, traffic counting, behavioral measurement, and video; originally introduced in 2016.
- **Traffic Analytics / Traffic 3.0** — Visitor counts, POS-linked conversion, passby and group analytics, occupancy, traffic forecasts, and staffing recommendations. Traffic 3.0 launched January 2025.
- **Insights** — Shopper paths, dwell time, zone engagement, heat maps, and store-layout experimentation.
- **Asset Protection** — Video management, POS exception reporting, behavioral analytics, and investigation workflows; supports existing camera infrastructure.
- **Pulse AI** — Conversational access to measured store metrics and product documentation inside the RetailNext platform; publicly described August 2026.
- **Pine59 integration** — Combines in-store metrics with trade-area, demographic, and competitive mobile intelligence; available in the United States from September 2026.
- **Deployment and integrations** — Site surveys, sensor installation, audits, POS connections, APIs, and global field-service support.

## Achievements

- Reports 600+ retail customers in 100+ countries.
- January 2025 announcement reported an average of 1,200 store installations per month during 2024.
- Named to Fast Company’s 2024 Most Innovative Companies list in retail.
- Acquired Ipsos Retail Performance in 2022; Ipsos reported receiving a 5% non-controlling interest in return.
- Boggi Milano case study reports roughly 40% higher shopper yield and about five percentage points higher conversion since 2018.
- Balsam Brands case study reports 31% labor savings and 8-10% year-over-year entry-rate improvement.

## Latest updates

- **2026-09** — Pine59 mobile intelligence integration announced September 25; US availability now, UK coverage planned for early 2027.
- **2026-08** — August 20 blog details Pulse AI, contextual conversational access to metrics and documentation, plus a separate MCP connector.
- **2026-06** — CRO reflection revisits the company’s 2007 founding insight and original name, BVI Networks.
- **2025-01** — Traffic 3.0 introduced January 13 with passby, group counting, occupancy, and staffing capabilities.
- **2025-01** — Battery Ventures majority growth investment announced January 6; amount undisclosed.

## Links

- Website: https://retailnext.net/
- LinkedIn: https://www.linkedin.com/company/retailnext
- Twitter/X: https://x.com/retailnext
- GitHub: https://github.com/retailnext
- YouTube: https://www.youtube.com/@retailnextanalytics
- Facebook: https://facebook.com/retailnext/

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Profile page: https://yespress.io/retailnext
Published by YesPress — https://yespress.io
Last updated: 2026-10-02