# Responsory, a Johnson Direct company

> Responsory is a privately held, Brookfield, Wisconsin marketing agency founded by Grant A. Johnson in 1999 as Johnson Direct. It combines research, branding, creative, web development, paid media, PR, social and direct mail through a five-step Direct Branding process built around measurable outcomes. Its national client work spans pharmaceuticals, insurance and employee benefits, manufacturing, ecommerce, tourism and nonprofit organizations.

- **Founded:** 1999
- **Headquarters:** Brookfield, United States
- **Founders:** Grant A. Johnson (Founder and CEO)
- **Products:** Direct Branding Method, Strategy and research, Digital marketing and web, Brand, creative and content, PR, social and traditional advertising
- **Notable:** Celebrated 25 years in business in 2024 and 27 years in 2026., Named to Chief Marketer's CM200 agency list six times, according to the company., Helped Shoreline Sightseeing attribute $1.85 million in ticket revenue to digital campaigns, with 8:1 ROAS and 13:1 PPC ROI.

## Products & services

- **Direct Branding Method** — A five-stage process covering fact-based analysis, strategic roadmapping, creative development, campaign execution, and measurement and optimization.
- **Strategy and research** — Market and competitive analysis, audience segmentation, marketing audits, customer-journey mapping and the AI-assisted Mindset Analytics Process.
- **Digital marketing and web** — PPC, display, search optimization, websites, ecommerce, email, social, connected television, landing pages, automation, hosting and analytics.
- **Brand, creative and content** — Brand strategy and identity, naming, campaigns, copy, design, video, photography, packaging and data visualization.
- **PR, social and traditional advertising** — Media relations, social strategy and management, direct mail, print, broadcast, outdoor and event promotion.

## Achievements

- Celebrated 25 years in business in 2024 and 27 years in 2026.
- Named to Chief Marketer's CM200 agency list six times, according to the company.
- Helped Shoreline Sightseeing attribute $1.85 million in ticket revenue to digital campaigns, with 8:1 ROAS and 13:1 PPC ROI.
- Raised Renaissance quote volume 338% year over year through a phased multichannel campaign.
- For Hikma's Mitigare, increased paid-search traffic 1,185% and sample-kit pageviews 491% year over year while using 26% less than the previous year's budget.
- Consolidated eight acquired brands into one Wolter identity and supporting digital presence.

## Latest updates

- **2026-07** — Published new guidance on pharmaceutical marketing principles and answer-engine optimization.
- **2026-06** — Expanded the public case-study library with work for Pacific Life Workforce Benefits and CNEXT.
- **2026-02** — Marked 27 years in business, explained why the agency declines RFPs, and introduced the Inflection Point Pharma hub.

## Links

- Website: https://responsory.com/
- LinkedIn: https://www.linkedin.com/company/responsory/
- Twitter/X: https://twitter.com/ResponsoryMKE
- YouTube: https://www.youtube.com/responsory/
- Instagram: https://www.instagram.com/responsory/
- Facebook: https://www.facebook.com/ResponsoryMKE/

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Published by YesPress — https://yespress.io
Last updated: 2026-09-19