# Resplendent Agency

> Resplendent Agency is an Austin-rooted public relations and social media firm built for restaurants, hotels, travel organizations, consumer brands, and other hospitality-minded businesses. Founded in 2012, it combines earned media, opening campaigns, organic and paid social, content production, influencer relations, community partnerships, and practical communications advice. Its differentiator is a hospitality operator's sense of timing: build the story early, rehearse before the room matters, and make a launch create durable attention rather than a one-day spike.

- **Founded:** 2012
- **Headquarters:** Austin, United States
- **Founders:** Ali Slutsky (Founder and CEO), Mary Mickel (Co-founder and former partner)
- **Team size:** 16 employees reported in supplied company data; LinkedIn/Inc. places the company in the 11-50 range.
- **Products:** Public Relations and Marketing, Social Media Services, Content Creation, Influencer Relations, Specialist Communications
- **Notable:** Ranked No. 108 on the 2026 Inc. Regionals Southwest list with 38% two-year growth., Built a 14-year operating history from a 2012 Austin launch., Reported 28 earned media placements and 548 million impressions for Tso Chinese in six months.

## Products & services

- **Public Relations and Marketing** — Earned media strategy, press relations, media experiences, community relations, brand partnerships, launch campaigns, crisis preparation, and strategic communications.
- **Social Media Services** — Organic and paid social strategy, platform management, content calendars, community management, reporting, and restaurant-focused social media.
- **Content Creation** — Photography, short-form video, reels, branded graphics, copywriting, art direction, and production oversight.
- **Influencer Relations** — Creator identification, invitations, relationship management, campaign activation, and contract management.
- **Specialist Communications** — Media training, newsletters, internal communications, social listening, online review management, B2B partnerships, and contest management offered à la carte or as add-ons.

## Achievements

- Ranked No. 108 on the 2026 Inc. Regionals Southwest list with 38% two-year growth.
- Built a 14-year operating history from a 2012 Austin launch.
- Reported 28 earned media placements and 548 million impressions for Tso Chinese in six months.
- Reported 35 articles, 334.7 million impressions, and three national travel awards for Colton House Hotel.
- Helped The Roosevelt Room earn four Tales of the Cocktail nominations and more than 20 regional and national awards.
- Generated 25 press hits, 435 million impressions, and 27 influencer posts with more than 2 million social impressions for Café Largesse's Austin opening campaign.
- Helped an inaugural Critical Mass Summit draw 143 attendees and secure coverage across 13 digital, broadcast, and radio outlets.

## Latest updates

- **2026-09** — Opened applications for a paid, part-time social media internship in Austin beginning in October 2026.
- **2026-08** — Published an opening-campaign framework and reported 25 press hits plus 435 million impressions for Café Largesse.
- **2026-08** — Published its view that sustained earned media is becoming more valuable as AI-generated recommendations rely on third-party coverage.
- **2026** — Placed No. 108 on the Inc. Regionals Southwest list after 38% two-year growth.

## Links

- Website: https://resplendent.agency/
- LinkedIn: https://www.linkedin.com/company/resplendent-agency/
- Instagram: https://www.instagram.com/resplendagram/
- Facebook: https://www.facebook.com/resplendentagency
- TikTok: https://www.tiktok.com/@resplendentagency

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Profile page: https://yespress.io/resplendent-agency
Published by YesPress — https://yespress.io
Last updated: 2026-09-19