# Resource/Ammirati An IBM Company

> Resource/Ammirati was a Columbus-based digital marketing and creative agency formed when Nancy Kramer’s Resource acquired Matthew Ammirati’s agency in 2014. Its work connected brand strategy with ecommerce, mobile experiences, social media and shopper marketing. IBM completed its acquisition on February 24, 2016, bringing more than 300 employees into IBM iX; the legacy is now part of IBM’s broader experience design consulting business.

- **Founded:** 1981
- **Headquarters:** Columbus, United States
- **Founders:** Nancy Kramer (Founder of Resource; chairman at the 2014 combination and 2016 IBM acquisition), Matthew Ammirati (Founder of Ammirati in 2002; creative chairman of the combined agency in 2014)
- **Products:** Brand strategy, advertising and design, Ecommerce and mobile commerce, Sherwin-Williams ColorSnap Studio, CVS myWeekly Ad, Social and digital customer experiences
- **Notable:** Apple was Resource’s first client in 1981., Resource acquired Ammirati in 2014, combining digital commerce expertise with advertising, design and packaging., Resource led development of the CVS myWeekly Ad digital circular design, launched in 2013.

## Products & services

- **Brand strategy, advertising and design** — Client services spanning brand identity, advertising, packaging and shopper marketing; strengthened by the Ammirati acquisition.
- **Ecommerce and mobile commerce** — Custom commerce strategy, design and implementation, including early retail websites and Facebook commerce projects.
- **Sherwin-Williams ColorSnap Studio** — Resource collaborated on the 2012 iPad application for matching colors from photos, visualizing painted rooms and finding stores; a client product, not agency-owned software.
- **CVS myWeekly Ad** — Resource led development of the digital circular design, combining personalized deals, shopping lists and ExtraCare loyalty features.
- **Social and digital customer experiences** — Social content, customer engagement, mobile applications and experience design for enterprise brands.

## Achievements

- Apple was Resource’s first client in 1981.
- Resource acquired Ammirati in 2014, combining digital commerce expertise with advertising, design and packaging.
- Resource led development of the CVS myWeekly Ad digital circular design, launched in 2013.
- Received a 2014 Greater Columbus Arts Council Community Arts Partnership Award.
- IBM completed its acquisition on February 24, 2016, its first complete acquisition of a digital marketing and creative agency.

## Latest updates

- **2016-02** — IBM completed the acquisition on February 24; financial terms were not disclosed.
- **2017-10** — Kelly Mooney became IBM iX’s first chief experience officer after helping integrate Resource/Ammirati with North American IBM iX studios.
- **2026-10** — Research check: IBM’s current iX page presents the successor practice within IBM Consulting, focused on strategy, experience design, development and managed services. This is a current website observation, not a new Resource/Ammirati announcement.

## Links

- Website: https://www.ibm.com/consulting/ibmix
- LinkedIn: https://www.linkedin.com/company/resource-interactive/
- Twitter/X: https://twitter.com/Resource
- Facebook: https://www.facebook.com/resource/

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Last updated: 2026-10-25