# Resal

> Resal is a Saudi digital gifting, rewards, and loyalty platform based in Jeddah. Founded in 2016, it connects merchants, businesses, and individuals through a single ecosystem that issues and manages digital gift cards, prepaid cards, loyalty points, and vouchers. Originally launched as a flower-and-gift delivery app, Resal pivoted in 2021 into a full B2B rewards and loyalty infrastructure company, and now serves more than 1.5 million users and over 1,000 organizations, working with 400+ retailers such as Jarir, Amazon, Noon, and Landmark Group across Saudi Arabia, the UAE, Bahrain, and Kuwait.

- **Founded:** 2016
- **Headquarters:** Jeddah, Saudi Arabia
- **Founders:** Hatem Kameli (Co-Founder & CEO), Fouad Alfarhan (Co-Founder)
- **Team size:** ~76 employees
- **Products:** Resal Store, Resal Rewards (glee), Resal Wallet, Resal for Merchants, Resal for Business
- **Notable:** Won 'Best Tech Solution Provider for Incentive and Awards' for glee at the 2021 Incentive Awards in London, Raised $9M Series A in August 2024 (total funding ~$12.33M), Grew to 1.5M+ users and 1,000+ organizations across 15+ sectors

## Products & services

- **Resal Store** — A one-stop e-gift store offering digital prepaid gift cards from 400+ retailers and brands for individuals and businesses.
- **Resal Rewards (glee)** — A corporate rewards and incentive SaaS solution that lets enterprises reward employees, partners, and customers with digital gift cards and points.
- **Resal Wallet** — A consumer digital wallet app for holding, sending, and redeeming loyalty points, gift cards, and prepaid value.
- **Resal for Merchants** — A platform for retailers to issue, distribute, and manage digital gift cards and loyalty programs.
- **Resal for Business** — Enterprise tools and dashboards for managing corporate gifting, loyalty currency, and reward campaigns.
- **Resal APIs** — Integration APIs enabling retailers, marketplaces, and loyalty companies to embed digital gift-card issuance and rewards.

## Achievements

- Won 'Best Tech Solution Provider for Incentive and Awards' for glee at the 2021 Incentive Awards in London
- Raised $9M Series A in August 2024 (total funding ~$12.33M)
- Grew to 1.5M+ users and 1,000+ organizations across 15+ sectors
- Built a network of 400+ retailers across four GCC markets
- Acquired loyalty startup Boonus to expand its rewards infrastructure
- Doubled sales growth ahead of its Series A round

## Latest updates

- **2024-08** — Closed a $9 million Series A round led by a consortium including Derayah Ventures, VentureSouq FinTech Fund, and Bugshan Investment Group to expand digital rewards in Saudi Arabia.
- **2021-12** — glee, Resal's corporate rewards solution, won Best Tech Solution Provider at the Incentive Awards in London.
- **2021** — Acquired loyalty and rewards startup Boonus and shifted focus from consumer gifting delivery to digital prepaid cards, rewards, and loyalty infrastructure.

## Links

- Website: https://resal.me
- LinkedIn: http://www.linkedin.com/company/resal
- Twitter/X: https://twitter.com/resal_me
- Instagram: https://www.instagram.com/resal_me
- Facebook: https://www.facebook.com/www.resal.me

---

Profile page: https://yespress.io/resal
Published by YesPress — https://yespress.io
Last updated: 2026-07-25