# Reputation

> Reputation (reputation.com) is a San Ramon, California SaaS company that helps multi-location and enterprise brands manage what the internet says about them. Its platform pulls reviews, surveys, social posts, business listings and customer feedback into one place, scores it with a proprietary metric called RepScore, and uses AI to help companies respond, rank locally, and turn sentiment into operational decisions. It serves roughly 750 enterprise customers across industries like healthcare, automotive, retail, financial services, hospitality, senior care and property management.

- **Founded:** 2006
- **Headquarters:** San Ramon, California, United States
- **Founders:** Michael Fertik (Founder (as ReputationDefender, 2006))
- **Team size:** ~710 employees
- **Products:** Reputation Platform, RepScore, Reputation IQ, Review Management, Listings & Local SEO
- **Notable:** Helped define and name the Reputation Experience Management category., Grew from a consumer privacy startup (ReputationDefender) into an enterprise SaaS platform serving ~750 brands., Consistently ranked among the top online reputation management platforms on G2.

## Products & services

- **Reputation Platform** — A unified SaaS platform consolidating reviews, surveys, social, listings and customer feedback into a single command center.
- **RepScore** — A proprietary unified metric that aggregates customer interactions across channels into one benchmarkable reputation score.
- **Reputation IQ** — AI-powered analytics that lets users query customer feedback data using natural language.
- **Review Management** — Multi-platform monitoring and AI-assisted response to online reviews across Google, Facebook, Yelp and industry sites.
- **Listings & Local SEO** — Manages and syncs business location data across search engines, maps and directories to improve local visibility.
- **Surveys & Feedback** — Tools to collect structured customer feedback and route it into operational workflows.
- **Social Monitoring & Publishing** — Social listening, community engagement and publishing across major social platforms.
- **Competitive Insights** — Benchmarking and market analysis that compares a brand's reputation against competitors.

## Achievements

- Helped define and name the Reputation Experience Management category.
- Grew from a consumer privacy startup (ReputationDefender) into an enterprise SaaS platform serving ~750 brands.
- Consistently ranked among the top online reputation management platforms on G2.
- Raised over $264M in total funding.

## Latest updates

- **2023-10** — Joe Burton, former CEO of Telesign and Poly, appointed Chief Executive Officer.
- **2022-01** — Raised $150M to accelerate AI and platform investment.
- **2021** — Former consumer ReputationDefender business (sold to Stagwell in 2018) acquired by Norton.

## Links

- Website: https://reputation.com
- LinkedIn: https://www.linkedin.com/company/reputation-com
- Twitter/X: https://twitter.com/Reputation_Com
- YouTube: https://www.youtube.com/c/Reputationcom
- Facebook: https://www.facebook.com/Reputation.com

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Profile page: https://yespress.io/reputation
Published by YesPress — https://yespress.io
Last updated: 2026-06-01