# Reputable

> Reputable is a Santa Barbara strategic communications consultancy founded by former airline marketer and television reporter Boyd Bailey. The firm works directly with founders, CEOs, and executive teams in aviation, aerospace, transportation, travel, emerging technology, and adjacent sectors, selling senior counsel, earned-media strategy, executive visibility, reputation protection, and early engagement with reporters rather than mass-market publicity. Its public footprint points to a deliberately small, principal-led model with global client reach.

- **Founded:** 2020
- **Headquarters:** Santa Barbara, United States
- **Founders:** Boyd Bailey (Founder and CEO)
- **Team size:** LinkedIn lists 2-10 employees. The supplied Apollo-style enrichment record lists 58, but the public company profile and principal-led positioning support the smaller range.
- **Products:** Earned media and media relations, Executive positioning, Strategic communications, Reputation and issues counsel, Brand and growth communications
- **Notable:** Named as one of the collaborating agencies on Madrid Turismo's international 'Only in Madrid' campaign, which reported overall reach above 246 million and equivalent advertising value above €35 million., Built a client roster displayed on the company website that spans private aviation, airports, tourism, travel technology, risk advisory, and airport hospitality., Displays selected client coverage or placements across outlets including The New York Times, Financial Times, Associated Press, Bloomberg, Forbes, CNBC, Politico, The Washington Post, The Wall Street Journal, Aviation Week, FlightGlobal, and AFP.

## Products & services

- **Earned media and media relations** — Identifies relevant news cycles, develops story angles, connects executives with reporters, and pursues national and international coverage.
- **Executive positioning** — Builds founders, CEOs, and senior executives into credible sources and visible participants in business, policy, and technology conversations.
- **Strategic communications** — Aligns messages, stakeholder priorities, media strategy, and business objectives in complex or highly visible industries.
- **Reputation and issues counsel** — Monitors narratives, prepares leaders for difficult moments, and advises on reputation protection and issue response.
- **Brand and growth communications** — Uses positioning, storytelling, executive engagement, and marketing communications to support awareness, trust, and growth.

## Achievements

- Named as one of the collaborating agencies on Madrid Turismo's international 'Only in Madrid' campaign, which reported overall reach above 246 million and equivalent advertising value above €35 million.
- Built a client roster displayed on the company website that spans private aviation, airports, tourism, travel technology, risk advisory, and airport hospitality.
- Displays selected client coverage or placements across outlets including The New York Times, Financial Times, Associated Press, Bloomberg, Forbes, CNBC, Politico, The Washington Post, The Wall Street Journal, Aviation Week, FlightGlobal, and AFP.
- Established a globally serving communications practice from Santa Barbara after its 2020 founding.

## Latest updates

- **2026-08** — Founder Boyd Bailey reflected publicly on six years of building Reputable and described the firm's core pleasure as understanding how stories form and connecting reporters with informed founders and CEOs.
- **2024-01** — Madrid Turismo reported results for the international 'Only in Madrid' campaign and named Reputable PR among ten collaborating agencies.
- **2021-08** — Kdence announced Reputable executive vice president Michael Wascom as a strategic alliance partner focused on public affairs and issue advocacy.

## Links

- Website: https://www.reputablepr.com/
- LinkedIn: https://www.linkedin.com/company/reputablepr

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Profile page: https://yespress.io/reputable
Published by YesPress — https://yespress.io
Last updated: 2026-09-16