# Rently

> Rently sells rental-housing operators a connected suite of self-guided touring, leasing automation, smart home and access-control tools. Its software and hardware let verified prospects enter vacant properties, help leasing teams follow up, and support resident and vendor access after move-in. Founded by Merrick Lackner and Clark Li in 2011, the Los Angeles company reports more than 20 million completed self-tours.

- **Founded:** 2011
- **Headquarters:** Los Angeles, United States
- **Founders:** Merrick Lackner (Co-founder and Chief Executive Officer), Clark Li (Co-founder and Chief Technology Officer)
- **Products:** Self-Guided Tours, Smart Home, Resident Lifecycle Management Platform, Smart Bolt Elite, Smart Hub Pro
- **Notable:** Company reports more than 20 million self-tours completed., Company says it serves all 50 U.S. states., 2025 HousingWire Tech100 Real Estate recognition, reported in its year-end review.

## Products & services

- **Self-Guided Tours** — Verified renter access through lockboxes or smart locks, scheduling, tour analytics and multifamily wayfinding. Supports Rently and selected third-party access devices.
- **Smart Home** — Management software for connected locks, hubs, thermostats, outlets and sensors; supports remote monitoring, energy controls and damage alerts. Company history dates SaaS and proprietary hardware expansion to 2016.
- **Resident Lifecycle Management Platform** — Connects listing syndication, touring, leasing automation, smart home tools and access control.
- **Smart Bolt Elite** — Smart lock pairing Rently touring technology with Kwikset SmartKey Security and Bluetooth/Z-Wave connectivity.
- **Smart Hub Pro** — Combines a smart home hub and thermostat to simplify installation and reduce unplugging or removal.
- **Access Panel Pro** — Access-control panel for shared spaces that do not need intercom functionality.
- **Security Cameras** — Camera line for monitoring rental-community entrances and shared spaces.
- **Rently Intelligence / Ria** — AI leasing agent for routine inquiries, scheduling, SMS/email follow-up and staff handoff; previewed in 2025 and publicly launched May 2026.
- **TourPass** — Tap-to-unlock web touring experience described in the September 2026 summit recap.

## Achievements

- Company reports more than 20 million self-tours completed.
- Company says it serves all 50 U.S. states.
- 2025 HousingWire Tech100 Real Estate recognition, reported in its year-end review.
- Rently Smart Bolt received the 2025 IoT Breakthrough Home Security Product of the Year award, according to its year-end review.
- Raised growth funding from McCarthy Capital in March 2021.

## Latest updates

- **2026-09** — Summit recap highlighted fee-free tours, TourPass and Ria. Previewed long-range hub, thermostat and smart lock products, with beta opening planned for January 2027; these previews should not be represented as generally available.
- **2026-07** — Company reiterated its expansion from self-touring into Resident Lifecycle Management.
- **2026-05** — Publicly launched Ria, its AI leasing agent, on May 28.
- **2025-12** — Announced AppFolio integration on December 13.
- **2025-11** — Announced expanded innovations within its Resident Lifecycle Management platform.

## Links

- Website: https://www.rently.com
- LinkedIn: https://www.linkedin.com/company/rently/
- Twitter/X: https://twitter.com/RentlySolutions
- Instagram: https://www.instagram.com/rentlysolutions
- Facebook: https://www.facebook.com/rentlysolutions/

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Profile page: https://yespress.io/rently
Published by YesPress — https://yespress.io
Last updated: 2026-10-24