# Renee Halvorsen

> Renee Halvorsen is the Chief Marketing Officer of Marine Layer, the San Francisco apparel brand known for absurdly soft t-shirts and a laid-back California outlook. A Yale-trained economist who began her career in finance and investment banking, she has spent the better part of a decade at Marine Layer, helping grow the business more than tenfold by treating marketing as a blend of art and science and treating customer lifetime value as the metric that matters most. Before Marine Layer she sharpened her craft in strategy and analytics roles at Gap Inc. and Athleta.

- **Role:** Chief Marketing Officer at Marine Layer
- **Organizations:** Marine Layer, Athleta, Gap Inc., Banana Republic, Barrington Associates
- **Nationality:** American
- **Education:** Bachelor of Arts, Economics, Yale University
- **Known for:** Helped grow Marine Layer more than 10x over roughly nine years through disciplined, largely non-promotional marketing., Built a customer-lifetime-value approach that unified online and offline data across dozens of Marine Layer stores plus ecommerce., Identified that Marine Layer's entry-point t-shirt customers carry roughly 1.2x higher lifetime value than the average new buyer.

## Career timeline

- **2006** — Graduated from Yale University with a BA in Economics.
- **2006** — Joined Barrington Associates as an Analyst.
- **2007** — Moved to Banana Republic (Gap Inc.) as Senior Analyst, Real Estate Finance.
- **2010** — Became Senior Analyst, Corporate Strategy at Gap Inc.
- **2011** — Joined Athleta as Manager of Strategy & Analytics.
- **2017** — Joined Marine Layer as Senior Director of Marketing & Ecommerce.
- **2019** — Promoted to Vice President of Marketing & Ecommerce at Marine Layer.
- **2021** — Named Chief Marketing Officer of Marine Layer.

## Achievements

- Helped grow Marine Layer more than 10x over roughly nine years through disciplined, largely non-promotional marketing.
- Built a customer-lifetime-value approach that unified online and offline data across dozens of Marine Layer stores plus ecommerce.
- Identified that Marine Layer's entry-point t-shirt customers carry roughly 1.2x higher lifetime value than the average new buyer.
- Recognized by Yotpo's Amazing Women in eCommerce and featured as a speaker at eTail, CommerceNext, and Women in Retail events.

## Latest updates

- **2024-04** — Featured as a speaker at CommerceNext, sharing Marine Layer's growth and brand-building approach.
- **2021-12** — Named Chief Marketing Officer of Marine Layer after leading marketing and ecommerce as VP.

## Links

- Website: https://marinelayer.com
- LinkedIn: http://www.linkedin.com/in/renee-lopes-halvorsen-7599503

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Profile page: https://yespress.io/renee-halvorsen
Published by YesPress — https://yespress.io
Last updated: 2026-07-25