# Rémi Aubert

> Rémi Aubert is the Paris-based French co-founder and former co-CEO of AB Tasty, the experimentation and personalization software business he built with Alix de Sagazan. Following the 2026 combination with VWO under Wingify, he serves as Chief Customer and Strategy Officer. His public interviews focus on customer-led product development, international expansion, acquisitions and the work of shared leadership.

- **Role:** Chief Customer and Strategy Officer at Wingify; co-founder of AB Tasty
- **Organizations:** AB Tasty, Wingify, Keyade
- **From:** Suresnes, France
- **Nationality:** French
- **Education:** MBA, Universidad Nacional de Córdoba
- **Known for:** Co-founded AB Tasty and helped turn a consulting agency into an international software business., Helped build a 15-person business before raising external capital, according to his April 2023 interview., Co-led the company through international expansion, funding and product acquisitions.

## Career timeline

- **2009** — Worked with Alix de Sagazan at Keyade; co-founded the conversion consulting agency Liwio.
- **2011** — The agency developed into AB Tasty, offering marketers a tool for testing website changes.
- **2014** — AB Tasty raised its first external funding round.
- **2020** — AB Tasty raised a $40 million Series C.
- **2022** — AB Tasty acquired Epoq, extending into product recommendations and search.
- **2024** — Discussed shared-leadership coaching with Yvan Wibaux; AB Tasty also acquired Potions that year.
- **2025** — Discussed acquisitions and AI on SaaS Connection; AB Tasty announced its acquisition of Wandz in November.
- **2026** — AB Tasty and VWO announced their combination in January; Wingify subsequently lists Aubert as Chief Customer and Strategy Officer.

## Achievements

- Co-founded AB Tasty and helped turn a consulting agency into an international software business.
- Helped build a 15-person business before raising external capital, according to his April 2023 interview.
- Co-led the company through international expansion, funding and product acquisitions.
- Joined the executive leadership of the combined AB Tasty and VWO business in 2026.

## Latest updates

- **2026-09** — Wingify’s leadership biography, also indexed by Equilar on September 28, identifies Aubert as Chief Customer and Strategy Officer.
- **2026-01** — AB Tasty and VWO announced an agreement to combine, with Aubert designated Chief Customer and Strategy Officer.
- **2025-11** — AB Tasty announced its acquisition of Wandz, adding predictive personalization capabilities.
- **2025-08** — Appeared on SaaS Connection episode 172 to discuss acquisitions, AI and the SaaS market.

## Links

- Website: https://www.abtasty.com/
- LinkedIn: https://www.linkedin.com/in/remiaubert
- Twitter/X: https://twitter.com/RemiAubert

---

Profile page: https://yespress.io/remi-aubert
Published by YesPress — https://yespress.io
Last updated: 2026-10-20