# Rekha Srivatsan

> Rekha Srivatsan is Salesforce's Senior Vice President and Chief Marketing Officer for Data 360, an engineer-turned-marketer whose career has moved from software development to search, startup product marketing, small-business growth, customer service, Tableau, and Salesforce's data platform. Her public work centers on a practical idea: technical products become useful when marketers connect data, customer understanding, creative judgment, and communities that people want to join.

- **Role:** Senior Vice President and Chief Marketing Officer, Data 360 at Salesforce
- **Organizations:** Salesforce, Tableau, Clari, YuMe, AdLift, Wirestone, Solkar Solar Industries, Sharebird, American Red Cross
- **Education:** MBA in Marketing, California State University, Sacramento, Bachelor's degree in Computer Science, Anna University
- **Known for:** Named to the 2024 Marketers to Watch series by Marketers That Matter., Recognized on Sharebird's Top Product Marketing Mentor list in 2022, 2023 and 2024., Led marketing for Tableau as the company developed the category language of agentic analytics.

## Career timeline

- **2003-2006** — Worked as a software engineer at Solkar Solar Industries.
- **2006-2008** — Moved into a strategic business consultant role at Solkar Solar Industries.
- **2009-2010** — Completed an MBA in Marketing at California State University, Sacramento, while holding student marketing and public-relations leadership roles.
- **2011-2012** — Worked in search and analytics strategy at Wirestone.
- **2012-2015** — Held marketing roles at AdLift and YuMe.
- **2015-2016** — Led product marketing work at Clari.
- **2016** — Joined Salesforce in small-business product marketing.
- **2018-2022** — Advanced through director and senior director roles leading Salesforce small-business product marketing.
- **2022-2024** — Served as Vice President of Product Marketing for Salesforce Service Cloud.
- **2024-2026** — Served as Senior Vice President and Chief Marketing Officer of Tableau.
- **2026** — Became Senior Vice President and Chief Marketing Officer of Salesforce Data 360.

## Achievements

- Named to the 2024 Marketers to Watch series by Marketers That Matter.
- Recognized on Sharebird's Top Product Marketing Mentor list in 2022, 2023 and 2024.
- Led marketing for Tableau as the company developed the category language of agentic analytics.
- Progressed across small-business, Service Cloud, Tableau and Data 360 leadership roles during a nine-year Salesforce career.
- Built a public body of practical mentoring advice for product marketing candidates and leaders on Sharebird.

## Latest updates

- **2026-07** — Published a Salesforce essay arguing that data ownership and trust should remain foundational as AI becomes central to CRM.
- **2026-07** — Announced her move from Tableau to become CMO of Salesforce Data 360.
- **2026-05** — Appeared at Tableau Conference 2026, discussing agentic analytics and the evolving role of analysts.
- **2026-02** — Published Salesforce's outlook on customer-service trends for 2026 and beyond.

## Links

- Website: https://rekhasrivatsan.wordpress.com/
- LinkedIn: https://www.linkedin.com/in/rekhasrivatsan
- Twitter/X: https://x.com/rekhasrivatsan
- YouTube: https://www.youtube.com/watch?v=vDQMnWsmhPc

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Profile page: https://yespress.io/rekha-srivatsan
Published by YesPress — https://yespress.io
Last updated: 2026-08-14