# Reima

> Reima is a Finnish children's outdoor clothing company founded in 1944 that designs functional, weatherproof apparel, footwear and accessories for kids aged 0-12. Built on a mission to get every child active outdoors for at least an hour a day, Reima pairs Nordic design with technical performance - waterproof jackets, snowsuits, softshells, base layers and shoes - and has become an industry leader in sustainable, circular kidswear, cutting its emissions more than 50% since 2021 and selling in roughly 50 countries.

- **Founded:** 1944
- **Headquarters:** Helsinki, Finland
- **Team size:** ~350 employees
- **Products:** Weatherproof outerwear, Reimatec, Footwear, Layering system, Accessories
- **Notable:** 80+ years of continuous operation since 1944, Cut total emissions more than 50% versus 2021 baseline, First Finnish apparel company to commit to the Science Based Targets initiative (2022)

## Products & services

- **Weatherproof outerwear** — Waterproof and windproof jackets, snowsuits, snow pants, ski jackets and rainwear engineered for active kids in all seasons.
- **Reimatec** — Breathable, waterproof and durable technical clothing line that became a category benchmark for kids' performance apparel.
- **Footwear** — Functional, safe kids' shoes, winter boots, rain boots and barefoot shoes, first launched in 2004.
- **Layering system** — Thermal base layers, mid-layers, fleeces and softshells designed to be combined for changing weather.
- **Accessories** — Hats, mittens, gloves, swimwear and UV-protective clothing for children 0-12.
- **Reima Friends & mobile app** — Customer loyalty program with rewards, care guides, repair kits and size guides supporting durable, longer-lived garments.

## Achievements

- 80+ years of continuous operation since 1944
- Cut total emissions more than 50% versus 2021 baseline
- First Finnish apparel company to commit to the Science Based Targets initiative (2022)
- Produced the world's first commercial kids' wear made with regenerated Infinna fiber (2023)
- All insulations now 100% recycled
- Products sold in around 50 countries
- Net sales grew 2% to EUR 86.0 million in 2025
- Management/founder buyout from Riverside in 2024

## Latest updates

- **2026-04** — Reima reported ~EUR 86.0M in net sales for 2025 (up 2%) and continued emissions reductions in its 2025 Sustainability Report.
- **2025-01** — Launched the Reclaim Childhood commitment with UNICEF Finland and partners to protect children's right to active, outdoor play.
- **2024-01** — Heikki Lempinen became CEO; Elina Bjorklund moved to Chair of the Board after leading a management buyout from Riverside.
- **2023-01** — Released the world's first commercial kids' hoodie made with regenerated Infinna fiber via partnership with Infinited Fiber Company.

## Links

- Website: https://reima.com
- LinkedIn: https://www.linkedin.com/company/reima-group
- YouTube: https://www.youtube.com/user/reimavideos
- Instagram: https://www.instagram.com/reima/
- Facebook: https://facebook.com/reima

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Profile page: https://yespress.io/reima
Published by YesPress — https://yespress.io
Last updated: 2026-07-26