# Reid Wicoff

> Reid Wicoff is the Denver-based co-founder and CEO of Digible, Inc., a marketing services and technology company focused on multifamily housing. A former digital media leader at CBS Radio, Cox Media Group and Digital First Media, he also hosts industry conversations through The Digible Dudes and Riffing with Reid, with recurring interests in company culture, marketing measurement and the renter experience.

- **Role:** Co-founder and CEO at Digible, Inc.
- **Organizations:** Digible, Inc., CBS Radio, Cox Media Group, Digital First Media, The Denver Post
- **Education:** BA, Texas State University
- **Known for:** Co-founded Digible in 2017., Led Digible as CEO through its appearances on the Inc. 5000 in 2022, 2023, 2024, 2025 and 2026., Digible was included in Adweek’s 2021 Fastest Growing Agencies.

## Career timeline

- **Before 2017** — Held digital media leadership positions at CBS Radio, Cox Media Group and Digital First Media.
- **2017** — Co-founded Digible; the company launched in April.
- **2018** — Digible announced a $250,000 seed investment from Axiom Multifamily Realty Advisors.
- **2021** — Digible appeared in Adweek’s Fastest Growing Agencies list.
- **2023** — Discussed company culture and operating changes during Digible’s sixth-anniversary podcast.
- **2025** — Launched the Riffing with Reid podcast spinoff in September.
- **2026** — Continued podcast discussions of AI, marketing strategy and renter experience; Digible ranked No. 1,024 on the Inc. 5000.

## Achievements

- Co-founded Digible in 2017.
- Led Digible as CEO through its appearances on the Inc. 5000 in 2022, 2023, 2024, 2025 and 2026.
- Digible was included in Adweek’s 2021 Fastest Growing Agencies.
- Built a public body of apartment-marketing conversations through The Digible Dudes and Riffing with Reid.

## Latest updates

- **2026-09** — Appeared on The Apartment Department on September 29 to discuss AI and the changing renter journey.
- **2026-09** — Published a September 9 discussion of renter experience and AI with Jamie Gorski.
- **2026-09** — Published a September 7 discussion with Christian Davis about evaluating technology without following FOMO.

## Links

- Website: https://digible.com/team/reid-wicoff/
- LinkedIn: https://www.linkedin.com/in/rwicoff/

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Profile page: https://yespress.io/reid-wicoff
Published by YesPress — https://yespress.io
Last updated: 2026-10-20