# Reid Rooney

> Reid Rooney is the Chicago-area CEO and co-founder of Betsperts Media & Technology Group, a sports media operator that grew from a bet-tracking community into a portfolio spanning fantasy football, Chicago sports, golf analytics, subscriptions, and daily fantasy. A former Central Michigan baseball player and Stanley Black & Decker sales executive, Rooney has applied lessons from team sports and multi-brand industrial sales to five acquisitions, more than eight figures of reported capital raised, and a business strategy centered on loyal communities rather than raw audience size.

- **Role:** CEO and Co-Founder at Betsperts Media & Technology Group
- **Organizations:** Betsperts Media & Technology Group, Stanley Black & Decker, Central Michigan University
- **Education:** Master’s in Entrepreneurship, Central Michigan University
- **Known for:** Co-founded Betsperts in 2018 and grew it from a bet-tracking social platform into a multi-brand sports media and technology group., Led or co-led five completed acquisitions, including Fantasy Life App, 4for4, Dynasty League Football, Bleacher Nation, and Fantasy National Golf Club., Announced a $6 million Series A financing in August 2021 led by HBSE Ventures and Verance Capital, with returning and additional investors.

## Career timeline

- **2008-2012** — Attended Central Michigan University, played baseball for the Chippewas, and earned a master’s degree in entrepreneurship.
- **After college** — Joined a roughly 10-person company in a sales role to experience entrepreneurship at close range.
- **Before 2018** — Worked at Stanley Black & Decker, where he managed roughly $200 million in annual sales and met future co-founder Austin Harper.
- **2018** — Co-founded Betsperts as a social community for sports bettors.
- **2020** — Betsperts announced seed financing and later a seven-figure bridge round.
- **2021** — Led the acquisition of Fantasy Life App and 4for4, and announced a $6 million Series A round.
- **2022** — Added Dynasty League Football, launched Betsperts Golf, and acquired Bleacher Nation as the portfolio expanded.
- **2024** — Discussed Betsperts’ profitable multi-brand strategy and the combination of its original social apps into Bleacher Nation Fantasy.
- **2025** — Completed Betsperts’ fifth acquisition, Fantasy National Golf Club, and continued the company’s rollup strategy.

## Achievements

- Co-founded Betsperts in 2018 and grew it from a bet-tracking social platform into a multi-brand sports media and technology group.
- Led or co-led five completed acquisitions, including Fantasy Life App, 4for4, Dynasty League Football, Bleacher Nation, and Fantasy National Golf Club.
- Announced a $6 million Series A financing in August 2021 led by HBSE Ventures and Verance Capital, with returning and additional investors.
- Reported raising more than eight figures in total capital by 2025.
- Built a portfolio spanning sports media, fantasy subscriptions, community apps, golf analytics, and daily fantasy products.
- Was recognized as Central Michigan Volunteer of the Month in 2012.

## Latest updates

- **2025-10** — Appeared on 15M Mastery to discuss subscriptions, audience loyalty, data, and profitable sports betting communities.
- **2025-08** — Appeared on The Betting Startups Podcast to explain Betsperts’ multi-brand rollup strategy and community-centered acquisition criteria.
- **2025-07** — Betsperts acquired Fantasy National Golf Club, its fifth completed acquisition, with Pat Mayo joining the group’s golf strategy.

## Links

- Website: https://www.betsperts.com
- LinkedIn: https://www.linkedin.com/in/reid-rooney-80377041
- YouTube: https://youtu.be/m_GhfG4qRdo

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Profile page: https://yespress.io/reid-rooney
Published by YesPress — https://yespress.io
Last updated: 2026-08-27