# Reid Hailey Jr.

> Reid Hailey Jr. is the Atlanta-based co-founder and CEO of Doing Things. He created the meme account ShitheadSteve and partnered with Derek Lucas in 2017 to build a social entertainment company whose portfolio includes Recess Therapy, Bob Does Sports, Middle Class Fancy and Overheard. His work connects comedy audiences with advertising, merchandise, licensing and live experiences.

- **Role:** Co-founder and CEO at Doing Things
- **Organizations:** Doing Things
- **From:** Atlanta, United States
- **Education:** University of Alabama, Kennesaw State University
- **Known for:** Grew ShitheadSteve to one million Instagram followers within roughly a year, according to public biographies and his own milestone post., Co-founded a company that currently advertises more than 95 million followers across over 40 social brands; these are aggregate account totals, not unique people., Built Doing Things profitably before its first announced institutional funding round in 2022.

## Career timeline

- **2014** — Created the Instagram meme account ShitheadSteve while taking college classes and living in his parents’ basement.
- **2016** — An interview described his full-time meme work and habit of reviewing hundreds of images for material.
- **2017** — Co-founded Doing Things Media with Derek Lucas.
- **2018** — Doing Things acquired Middle Class Fancy.
- **2019** — Doing Things backed the launch of All Gas No Brakes with Andrew Callaghan.
- **2021** — Callaghan and his team separated from All Gas No Brakes and went on to Channel 5.
- **2022** — Doing Things announced a $21.5 million Series A led by Volition Capital on February 2.
- **2023** — Doing Things acquired Overheard; Hailey publicly celebrated a Breezy Invitational at Cantigny Golf Club.
- **2024** — December reporting described almost $40 million in gross revenue for Doing Things, compared with $10 million in 2021.
- **2026** — Discussed audience testing, creator incentives and product expansion on The Business of Content podcast.

## Achievements

- Grew ShitheadSteve to one million Instagram followers within roughly a year, according to public biographies and his own milestone post.
- Co-founded a company that currently advertises more than 95 million followers across over 40 social brands; these are aggregate account totals, not unique people.
- Built Doing Things profitably before its first announced institutional funding round in 2022.
- Doing Things ranked seventh in Fast Company’s 2026 social media innovation list.

## Latest updates

- **2026-09** — Appeared on Simon Owens’s The Business of Content to discuss Doing Things, audience data, creator agreements and consumer products.
- **2026-03** — Doing Things ranked seventh in Fast Company’s social media innovation list; the recognition highlighted products and in-person experiences.

## Links

- Website: https://doingthings.com/
- LinkedIn: https://www.linkedin.com/in/reid-hailey-jr-26327065
- Twitter/X: https://twitter.com/shitheadsteve__
- Instagram: https://www.instagram.com/shitheadsteve/
- Facebook: https://www.facebook.com/sh1theadsteve/
- TikTok: https://www.tiktok.com/@shitheadsteve

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Profile page: https://yespress.io/reid-hailey
Published by YesPress — https://yespress.io
Last updated: 2026-10-25