# REI Co-op

> REI Co-op is a Seattle-born specialty outdoor retailer owned by its lifetime members. It sells third-party and private-label gear through 195 stores, REI.com, Outlet and Re/Supply, then turns its scale into member rewards, product expertise and support for public lands. Its one-time membership, broad technical assortment and trusted green-vest service distinguish it from conventional chains, while a recent profitability drive, store changes and union negotiations test how well its cooperative ideals hold up at national-retail scale.

- **Founded:** 1938
- **Headquarters:** Seattle, United States
- **Founders:** Lloyd Anderson (Co-founder), Mary Anderson (Co-founder)
- **Team size:** Approximately 14,000 employees and 195 stores (2025-2026)
- **Products:** Multi-brand outdoor retail, REI Co-op Brands, Lifetime co-op membership, REI Outlet, Re/Supply
- **Notable:** Grew from a 23-person Seattle climbing cooperative in 1938 to the largest U.S. consumer co-op., Reached more than 26 million lifetime members by the end of 2025., Generated $3.54 billion in fiscal 2025 net sales and improved annual net income by $102 million year over year, though the year still ended with a $54.3 million net loss.

## Products & services

- **Multi-brand outdoor retail** — Outdoor apparel, footwear and technical equipment from more than 1,000 brands, sold in stores, on REI.com and through the mobile app.
- **REI Co-op Brands** — In-house tents, packs, sleeping bags, apparel, footwear and Co-op Cycles bikes developed with employee, member and field-testing input.
- **Lifetime co-op membership** — A one-time $30 membership with member rewards on eligible purchases, special pricing, shipping and shop benefits, trade-in access and a voice in co-op governance.
- **REI Outlet** — A value channel for marked-down new outdoor gear and apparel online.
- **Re/Supply** — A member-focused used-gear marketplace and trade-in program that pays eligible sellers with REI gift cards and extends product life.
- **Shop, repair and rental services** — Bike and ski shop work, equipment repairs and rentals at participating locations, with member discounts on selected services.
- **Expert Advice and Co-op Studios** — Editorial guides, field-tested product awards, films, podcasts and instructional content that reduce uncertainty for outdoor customers.

## Achievements

- Grew from a 23-person Seattle climbing cooperative in 1938 to the largest U.S. consumer co-op.
- Reached more than 26 million lifetime members by the end of 2025.
- Generated $3.54 billion in fiscal 2025 net sales and improved annual net income by $102 million year over year, though the year still ended with a $54.3 million net loss.
- Distributed $203 million in 2025 Co-op Member Rewards.
- Made Opt Outside permanent in 2022 after first closing stores on Black Friday in 2015.
- Helped members and employees send a record 1.2 million messages to elected officials on public lands in 2025.
- Reported a 15% emissions reduction from its 2019 baseline and met its waste-diversion goal for a second consecutive year in 2025.
- Unlocked $11.8 million for outdoor nonprofits in 2025 and supported more than 360 organizations through the REI Cooperative Action Fund.
- Opened six locations during 2025, including four net-new stores and two relocations.
- Received 2025 recognition from Forbes, Inc., TIME and the Human Rights Campaign for social impact, trust, brand leadership and workplace equality.

## Latest updates

- **2026-06** — REI announced title sponsorship of ultra-endurance cyclist Lael Wilcox's global cycling record attempt.
- **2026-05** — REI reported $3.54 billion in 2025 net sales, 7% gross-profit growth and a narrower $54.3 million net loss, plus more than 26 million members.
- **2026-05** — The co-op said bargaining continued with UFCW and RWDSU locals representing 11 stores after employees rejected a proposed contract in February.
- **2026-03** — REI opened a new store in Prosper, Texas and presented a $10,000 local nonprofit grant.
- **2026-03** — Spring 2026 Co-op Brand launches added camp, hike, run and cycling products developed with employee and member testing.
- **2025-10** — REI marked ten years of Opt Outside and again closed all stores on Thanksgiving and Black Friday with paid time off for employees.
- **2025-09** — On, BEAMS and REI released a limited-edition global collaboration spanning apparel, gear and accessories.

## Links

- Website: https://www.rei.com/
- LinkedIn: https://www.linkedin.com/company/rei
- Twitter/X: https://twitter.com/rei/
- YouTube: https://www.youtube.com/@rei
- Instagram: https://www.instagram.com/rei/
- Facebook: https://www.facebook.com/REI/

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Profile page: https://yespress.io/rei
Published by YesPress — https://yespress.io
Last updated: 2026-08-14