# Registria

> Registria runs the quiet half of consumer products: what happens after the box is opened. Its Ownership Experience Management (OXM) platform - anchored by Photoregister and Concierge - helps manufacturers like Whirlpool, Sony, LG, Bosch, and Cuisinart turn one-time buyers into identified, engaged, monetizable owners.

- **Founded:** 2012
- **Headquarters:** Denver, Colorado, United States
- **Founders:** Housatonic Partners (formation backer) (Formed Registria via acquisition/consolidation in 2012)
- **Team size:** ~37-40 employees
- **Products:** Photoregister, Concierge, OXM Platform (Ownership Experience Management), Smart QR Codes & AI Insights
- **Notable:** Behind ~70% of major U.S. appliance registrations, 100M+ products covered annually via Photoregister, Reported 7x registration lift for Thermacell

## Products & services

- **Photoregister** — Mobile-first product registration via text, email, web, QR, or messaging apps. Consumers snap a photo of a receipt or serial number; Registria does the rest.
- **Concierge** — A web-based smart digital guide that gives owners personalized product support, manuals, accessories, and offers throughout the ownership journey.
- **OXM Platform (Ownership Experience Management)** — Underlying SaaS for first-party data capture, identity resolution, lifecycle messaging, extended warranty sales, and post-purchase analytics.
- **Smart QR Codes & AI Insights** — Trigger-based engagement and AI-assisted analytics on registered owners and product behavior.

## Achievements

- Behind ~70% of major U.S. appliance registrations
- 100M+ products covered annually via Photoregister
- Reported 7x registration lift for Thermacell
- Reported 50% registration lift and 300% extended-warranty revenue growth for customers
- Cuisinart identified 68% more owners after deploying Registria

## Latest updates

- **2024-01** — Dan Beltramo announced as CEO to accelerate AI and data-driven product innovation.
- **2018-05** — Announced new global clients and additional growth funding.
- **2017-06** — Photoregister extended to LINE Messaging App for Asia-Pacific brands.
- **2016-11** — Photoregister released for Facebook Messenger.

## Links

- Website: https://registria.com
- LinkedIn: https://www.linkedin.com/company/registria-inc-
- Twitter/X: https://twitter.com/registria
- Facebook: https://www.facebook.com/registria

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Profile page: https://yespress.io/registria
Published by YesPress — https://yespress.io
Last updated: 2026-06-28