# Reese Travis

> Reese Travis is the Oklahoma City founder and CEO of Tribune Capital. A former Orange Leaf CEO and executive chairman, he moved from operating franchises to leading the chain and later to real estate investment. His career also includes agricultural and energy businesses and membership on Oklahoma’s 2000 national championship football team.

- **Role:** Founder and CEO at Tribune Capital
- **Organizations:** Tribune Capital, Orange Leaf Frozen Yogurt, Humble Donut Co., Panther Sand Company, Stampede Farms, Diamondback Energy Services, YMCA of Greater Oklahoma City
- **Education:** Bachelor of Arts in Sociology, University of Oklahoma, Northeastern Oklahoma A&M College
- **Known for:** Helped expand Orange Leaf from 15 to more than 310 stores in 40 states and four countries, according to Tribune’s biography., Led $100 million of acquisitions at Stampede Farms, including more than 52,000 acres of agricultural real estate, according to Tribune’s biography.

## Career timeline

- **2000** — Member of the University of Oklahoma national championship football team.
- **2009** — Opened Orange Leaf franchises in Oklahoma and Texas.
- **2010** — His group acquired Orange Leaf on April 2 and moved its headquarters to Oklahoma City.
- **2012** — Orange Leaf announced its 200th store in September.
- **2016** — Named a new YMCA of Greater Oklahoma City director; identified as Tribune Capital founder and Orange Leaf executive chairman.
- **2018** — Tribune announced Parlor as the first Central Exchange tenant.
- **2019** — Tribune’s $16.13 million Cross Timbers purchase was reported in January.
- **2020** — His Orange Leaf and Humble Donut executive chairmanship preceded their December disposition, according to his company biography.
- **2024** — Spoke at NEO Leadership Day.

## Achievements

- Helped expand Orange Leaf from 15 to more than 310 stores in 40 states and four countries, according to Tribune’s biography.
- Led $100 million of acquisitions at Stampede Farms, including more than 52,000 acres of agricultural real estate, according to Tribune’s biography.

## Latest updates

- **2024-10** — NEO welcomed Travis for Leadership Day with college students and nearly 70 local high school students.

## Links

- Website: https://tribunecapital.com/
- LinkedIn: https://www.linkedin.com/in/reese-travis-91955b8a

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Profile page: https://yespress.io/reese-travis
Published by YesPress — https://yespress.io
Last updated: 2026-10-10