# Reef Capital Partners

> Reef Capital Partners is a Lehi, Utah investment and development firm that runs the full stack of real estate - it raises the money, structures the debt, builds the resort, and then runs the golf course and spa. Founded in 2005 and led by co-founder and CEO Jared Lucero, the firm has managed capital for more than 700 partners and is behind Black Desert Resort in Greater Zion and the Cormont condominium towers at Deer Valley East Village, the largest ski resort expansion in North America in four decades.

- **Founded:** 2005
- **Headquarters:** Lehi, Utah, United States
- **Founders:** Jared Lucero (Co-Founder, President & CEO)
- **Team size:** ~180 employees
- **Products:** Reef Capital Partners - Investments, Reef - Real Estate Development, Reef Lifestyle, Black Desert Resort, Cormont at Deer Valley East Village
- **Notable:** Named Utah Developer of the Year, Developed Black Desert Resort, host of the first PGA TOUR event in Utah in over 60 years (2024), Building Cormont, the largest condo development in Deer Valley East Village

## Products & services

- **Reef Capital Partners - Investments** — Private credit, opportunistic real estate, and private equity strategies focused on capital preservation through strong collateral and control positions across the capital structure.
- **Reef - Real Estate Development** — Ground-up development of luxury properties, mountain resorts, golf communities, and hospitality destinations across Utah, Colorado, Virginia, Tennessee, and Hawaii.
- **Reef Lifestyle** — Hospitality and experiential operations including golf courses, resort properties, and spas that run the destinations Reef develops.
- **Black Desert Resort** — 600-acre luxury resort in Greater Zion, Utah with a Tom Weiskopf-designed golf course; host of the first PGA TOUR event in Utah in over 60 years.
- **Cormont at Deer Valley East Village** — 300 unbranded luxury condominiums across five towers on North America's largest ski beach, priced from $1.7M to $9.75M.
- **Marcella Landing** — Private gated community of 50 townhomes at Deer Valley East Village starting at $9 million.

## Achievements

- Named Utah Developer of the Year
- Developed Black Desert Resort, host of the first PGA TOUR event in Utah in over 60 years (2024)
- Building Cormont, the largest condo development in Deer Valley East Village
- Managed assets for 700+ institutional and individual partners since 2005
- Central developer in North America's largest ski resort expansion in 40 years

## Latest updates

- **2026-02** — Cormont at Deer Valley East Village unveiled Tower Two, adding 49 new residences.
- **2025-07** — Bank of Utah named title sponsor of the PGA TOUR event at Black Desert Resort, now the Bank of Utah Championship.
- **2025-01** — CoralTree Hospitality named to manage two Reef properties in Greater Zion.

## Links

- Website: https://reefcp.com
- LinkedIn: https://www.linkedin.com/company/reef-cp

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Profile page: https://yespress.io/reef
Published by YesPress — https://yespress.io
Last updated: 2026-08-16