# Reece Group

> Reece Group is an Australian, family-led public company that distributes plumbing, bathroom, waterworks, civil, irrigation, pool, fire and HVAC-R products through more than 950 branches across Australia, New Zealand and the United States. Its advantage is not a single famous product but a dense, specialist network that combines local trade relationships, product availability, technical advice, showrooms, delivery and digital tools. Reece generated A$8.98 billion in sales in FY2025 and serves plumbers, builders, contractors, renovators, infrastructure providers and other customers whose work keeps water, sanitation and indoor environments functioning.

- **Founded:** 1920
- **Headquarters:** Cremorne, Victoria, Australia
- **Founders:** Harold Joseph Reece (Founder)
- **Team size:** More than 9,000 employees
- **Products:** Trade distribution network, Bathroom and kitchen showrooms, The Reece System, maX, Reece customer APIs
- **Notable:** Grew from one Caulfield hardware store in 1920 to more than 950 branches across Australia, New Zealand and the United States., Became Australia's largest plumbing and bathroom supplies business., Entered New Zealand in 2006 through the acquisition of L.G. Carder.

## Products & services

- **Trade distribution network** — Specialist branches, showrooms, distribution and delivery for plumbing, bathrooms, building, civil, irrigation, pools, waterworks, fire protection and HVAC-R products across Australia, New Zealand and the United States.
- **Bathroom and kitchen showrooms** — Product displays, consultations, specification support and a broad mix of local, international and Reece-exclusive fixtures for renovators, designers, builders and trade customers.
- **The Reece System** — The internal data system known as TRS, introduced as a one-stop source of customer and product information and still described by Reece as a backbone of the business.
- **maX** — A mobile and web customer platform for ordering, product search, account access and goods tracking, designed to connect with job-management and accounting workflows.
- **Reece customer APIs** — OAuth-enabled APIs for authorised customers to search the catalogue, request supply, obtain price files and retrieve invoice data.
- **Imagin3D** — A browser-based bathroom planning tool using real products, surfaces and colours so renovators and builders can align on a design before purchase and installation.
- **Tool Servicing Department** — Branch drop-off and qualified servicing for trade press tools, including testing, cleaning and reassembly.
- **Product Innovation and Testing Lab** — In-house product development, testing and technical support underpinning the company's product quality guarantee program.

## Achievements

- Grew from one Caulfield hardware store in 1920 to more than 950 branches across Australia, New Zealand and the United States.
- Became Australia's largest plumbing and bathroom supplies business.
- Entered New Zealand in 2006 through the acquisition of L.G. Carder.
- Expanded into HVAC-R in 2014 by bringing Actrol and Metalflex into the group.
- Expanded its waterworks capability with the 2017 acquisition of Viadux.
- Entered the United States in 2018 through the A$1.9 billion acquisition of MORSCO.
- Opened complete bathroom and kitchen displays in 1986, described by the company as a first for Australian showrooms.
- Milli's Etch collection received a 2025 iF Design Award.
- Added 39 locations and completed three bolt-on acquisitions during FY2025 despite softer end markets.
- Built authorised customer APIs that connect catalogue search, supply requests, price files and invoices to external business systems.

## Latest updates

- **2026-04** — Reece appointed Timothy Ford as lead independent director following his appointment to the board.
- **2026-02** — HY2026 sales rose 6% to A$4.648 billion, while EBIT fell 14% to A$262 million as subdued housing markets and investment costs weighed on profitability.
- **2025-11** — The company used its 72nd annual general meeting to provide a first-quarter FY2026 update and welcome board member Jacqueline Chow.
- **2025-09** — FY2025 revenue declined 1.4% to A$8.978 billion and EBIT declined 19.5% to A$548 million; Reece nevertheless completed three bolt-on acquisitions and added 39 locations.
- **2025-05** — Reece introduced SensR, a refrigeration-monitoring product designed to help customers track system conditions and respond to issues.
- **2025-04** — The Milli Etch tapware collection received a 2025 iF Design Award.

## Links

- Website: https://group.reece.com/
- LinkedIn: https://www.linkedin.com/company/reece-australia/
- YouTube: https://www.youtube.com/@reeceplumbing
- Instagram: https://www.instagram.com/reeceplumbing/
- Facebook: https://www.facebook.com/ReecePlumbing

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Profile page: https://yespress.io/reece-group
Published by YesPress — https://yespress.io
Last updated: 2026-08-15