# RedAwning

> RedAwning is a Petaluma-based vacation-rental distribution and management company that connects homeowners, professional managers, and independent lodging operators to more than 50 booking channels while handling pricing, payments, guest messaging, support, and selected property operations. Founded in 2010 by Tim Choate and Lance Nelson, the company monetizes primarily through booking commissions and positions itself between do-it-yourself software and local full-service property management.

- **Founded:** 2010
- **Headquarters:** Petaluma, United States
- **Founders:** Tim Choate (Co-founder and CEO), Lance Nelson (Co-founder and CTO)
- **Team size:** Approximately 110 employees according to supplied company data; current public headcount is not confirmed
- **Products:** Platform by RedAwning, Manage by RedAwning, Smart Communications Hub, Connected Stay, Smart Portal, app, and websites
- **Notable:** Built a branded vacation-rental distribution company that has operated since 2010., Raised $40 million in its first institutional growth-equity financing in 2017 while reporting that the business was profitable., Currently reports a network of 20,000+ properties across all 50 U.S. states and 50+ booking channels.

## Products & services

- **Platform by RedAwning** — Distribution, listing optimization, revenue management, payments, and real-time synchronization across more than 50 booking channels while the customer's PMS remains the system of record.
- **Manage by RedAwning** — Tiered homeowner management combining listings, pricing, guest support, protection, and, at higher tiers, cleaning and maintenance coordination.
- **Smart Communications Hub** — Centralized and automated guest messaging across Airbnb, Booking.com, Vrbo, email, text, and connected property-management systems.
- **Connected Stay** — Integrated guest communications and property-device automation, including digital locks and thermostats, for lower-touch operations.
- **Smart Portal, app, and websites** — Tools for building listings, editing calendars and rates, reviewing reservations, and launching a direct-booking website.
- **TravelPro** — A vacation-rental program for travel advisors that offers bookable inventory, support, and at least 10% commission on rental fees.

## Achievements

- Built a branded vacation-rental distribution company that has operated since 2010.
- Raised $40 million in its first institutional growth-equity financing in 2017 while reporting that the business was profitable.
- Currently reports a network of 20,000+ properties across all 50 U.S. states and 50+ booking channels.
- Became an accommodation provider for Homes & Hideaways by World of Hyatt in 2023.
- Expanded through acquisitions including Perfect Places, VaycayHero, Blizzard Internet Marketing, Lexicon Travel Technologies, and Awning.com.
- Introduced centralized cross-channel communications and connected-property automation products in 2023 and 2024.

## Latest updates

- **2026-07** — Published a current property-manager guide describing a 20,000+ property network spanning all 50 states and more than 50 booking channels.
- **2026-05** — Updated its platform positioning around AI-assisted pricing, OTA ranking optimization, and guest messaging while retaining PMS integrations as the source of truth.
- **2024-04** — Acquired Awning.com's remote full-service vacation-rental management operation and combined client bases and operational teams.
- **2024-03** — Introduced Connected Stay, an integrated communications and property-device automation suite.
- **2023-10** — Became an accommodation provider for Homes & Hideaways by World of Hyatt.

## Links

- Website: https://www.redawning.com/
- LinkedIn: https://www.linkedin.com/company/redawning
- Twitter/X: https://x.com/redawning
- Instagram: https://www.instagram.com/redawningvacationrentals/
- Facebook: https://www.facebook.com/redawning/

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Profile page: https://yespress.io/redawning
Published by YesPress — https://yespress.io
Last updated: 2026-08-19