# Red Sky, Inc.

> Red Sky, Inc. is a privately held Boise communications agency founded in 2008 by former journalist Jessica Flynn. Its small team helps companies, public agencies and place-based organizations position, promote and protect their brands through research, strategy, media relations, public affairs, content, crisis preparation and executive coaching. Its most revealing work begins one step before publicity: finding the audience, misconception or internal gap that determines what should be communicated at all.

- **Founded:** 2008
- **Headquarters:** Boise, United States
- **Founders:** Jessica Flynn (Founder and CEO)
- **Products:** Strategic counsel and research, Public relations and public affairs, Branding, marketing and content, Crisis communication, Speaking with Strength
- **Notable:** Ranked number one public relations firm in the Idaho Business Review’s 2023 Reader Rankings., Recorded $1.71 million in 2017 fee income with 10 employees in O’Dwyer’s independent PR firm rankings, up 62.5 percent from the prior reporting period., The 2016 Visit Idaho Seattle activation generated participation from more than 300 people, an estimated social reach of 87,594 and a locally trending #VisitIdaho hashtag.

## Products & services

- **Strategic counsel and research** — Audience research, stakeholder interviews, media and channel audits, strategic planning, messaging and communication measurement.
- **Public relations and public affairs** — Media and influencer relations, community engagement, public affairs campaigns, reputation management and issue communication.
- **Branding, marketing and content** — Brand platforms, integrated marketing, copywriting, social media, websites, video, content strategy and brand journalism.
- **Crisis communication** — Crisis planning, simulations, response counsel, media preparation and reputation protection before and during high-stakes events.
- **Speaking with Strength** — Executive coaching and training for presentations, public speaking, media interviews and difficult conversations.

## Achievements

- Ranked number one public relations firm in the Idaho Business Review’s 2023 Reader Rankings.
- Recorded $1.71 million in 2017 fee income with 10 employees in O’Dwyer’s independent PR firm rankings, up 62.5 percent from the prior reporting period.
- The 2016 Visit Idaho Seattle activation generated participation from more than 300 people, an estimated social reach of 87,594 and a locally trending #VisitIdaho hashtag.
- Jessica Flynn’s Tamarack Resort communications work reported more than 174 million in circulation reach in 2004 and more than 355 million during 2006-2008.
- Red Sky staff and campaigns won multiple Idaho Press Club awards in 2012 and 2013, including work for the Idaho State Historical Society, Kount, the Idaho Wine Commission and The Village at Meridian.
- The company has continued as public relations agency of record for Visit Idaho and Idaho Commerce after an initial multi-year relationship.

## Latest updates

- **2026-04** — Red Sky highlighted national coverage of Idaho whitewater-guide training tied to its Visit Idaho work.
- **2026-03** — Founder Jessica Flynn published a personal essay reflecting on 18 years as a woman CEO and agency leader.
- **2026-01** — The agency published a Storm Signals edition examining notable crises from 2025 and the communication lessons behind them.
- **2025-12** — Red Sky announced it had again been selected as public relations agency of record for Visit Idaho and Idaho Commerce after six years of work together.
- **2025-08** — Idaho Commerce published its FY25 public relations scope with Red Sky, covering media relations, The 3100 documentary, tourism-industry content and leadership training.

## Links

- Website: https://redskypr.com
- LinkedIn: https://www.linkedin.com/company/red-sky-public-relations
- Twitter/X: https://twitter.com/RedSkyStory
- Instagram: https://www.instagram.com/redskystory/
- Facebook: https://www.facebook.com/RedSkyPR/

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Profile page: https://yespress.io/red-sky-inc
Published by YesPress — https://yespress.io
Last updated: 2026-09-21