# Red Rock

> Red Rock is a New Haven-based virtual creative and communications agency that builds brands and campaigns for organizations in public health, behavioral health, sustainability, manufacturing and professional services. Its distinction is less a proprietary product than a point of view: communications should be designed as an intervention, measured against behavior and access rather than applause alone.

- **Founded:** 2008
- **Headquarters:** New Haven, United States
- **Founders:** Glen McDermott (Founder and CEO)
- **Products:** Brand strategy and identity, Public-health awareness campaigns, Websites, content and SEO, PR, advertising and social media, Video, photography and podcast production
- **Notable:** The CALM early-psychosis campaign was associated with a reported 59% decrease in average duration of untreated psychosis in New Orleans, from 15.5 months to 6.3 months., CALM campaign work received Gold at the 2023 MarCom Awards and Gold at the 2024 AVA Digital Awards., Red Rock received three 2025 TITAN Health Awards for CALM: Gold for branding strategy and Silver for communications and integrated marketing.

## Products & services

- **Brand strategy and identity** — Research, workshops, positioning, messaging, identity and logo systems for organizations whose reputation depends on trust.
- **Public-health awareness campaigns** — Integrated campaigns combining digital and transit advertising, social media, community outreach, quizzes, podcasts and events to reduce stigma and prompt action.
- **Websites, content and SEO** — Accessible websites, resource hubs, editorial content, search optimization and analytics reporting.
- **PR, advertising and social media** — Earned media, paid campaigns, email, community management and performance reporting across online and offline channels.
- **Video, photography and podcast production** — Campaign films, animation, photography and branded podcasts designed for education and advocacy.
- **Events and culturally informed accessibility services** — Event coordination plus services intended to make communications culturally responsive and accessible.

## Achievements

- The CALM early-psychosis campaign was associated with a reported 59% decrease in average duration of untreated psychosis in New Orleans, from 15.5 months to 6.3 months.
- CALM campaign work received Gold at the 2023 MarCom Awards and Gold at the 2024 AVA Digital Awards.
- Red Rock received three 2025 TITAN Health Awards for CALM: Gold for branding strategy and Silver for communications and integrated marketing.
- The 2025 APT Foundation campaign received Gold and Silver Davey recognition, two Gold Viddy awards, and finalist status in two Shorty Impact Awards categories.
- APT Foundation reported a 69% increase in site traffic after its website was redesigned as a human-centered resource hub.
- During the 2025 APT campaign, active website users rose 44%, Instagram reach rose 406%, and TikTok content generated more than 600,000 views.
- A virtual 50th-anniversary gala supported for APT Foundation raised $50,181 during the pandemic.
- A CALM community campaign video recorded 14,739 views in its first year.

## Latest updates

- **2026-08** — Red Rock published expanded case-study material for APT Foundation and Michigan Minds, extending its behavioral-health portfolio.
- **2026-06** — APT Foundation reported results from the 2025 Let's Break Barriers campaign, including a 44% increase in active website users and 406% growth in Instagram reach.
- **2026-02** — The agency sharpened its public positioning around bold, dignity-centered messaging for mission-driven organizations.
- **2025-12** — Red Rock detailed national recognition for the APT Foundation campaign across the Davey, Viddy and Shorty Impact awards.
- **2025-08** — Red Rock joined CALM's work around the International Early Intervention and Prevention in Mental Health Association conference in Berlin.

## Links

- Website: https://redrockbranding.com/
- LinkedIn: https://www.linkedin.com/company/red-rock-branding-llc
- Twitter/X: https://twitter.com/redrockbranding
- YouTube: https://www.youtube.com/c/Redrockbranding
- Instagram: https://www.instagram.com/redrockbranding/
- Facebook: https://www.facebook.com/RedRockBranding/

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Profile page: https://yespress.io/red-rock
Published by YesPress — https://yespress.io
Last updated: 2026-09-24