# Red Points

> Red Points provides a managed AI platform that helps businesses detect and remove online counterfeits, piracy, impersonation, and distribution abuse. It combines automated monitoring and enforcement with intellectual property specialists, and says more than 1,300 brands use its services.

- **Founded:** 2011
- **Headquarters:** New York, United States
- **Founders:** Josep Coll (Founder; intellectual property lawyer), David Casellas (Co-founder; joined in 2012)
- **Products:** Brand Protection, Impersonation Removal, Anti Piracy, Gray Market, Domain Management
- **Notable:** DIGITALEUROPE Future Unicorn Award winner in 2023., The company currently reports more than 1,300 brands served., FILA case study reports 638,653 listings removed; the reporting period is unspecified.

## Products & services

- **Brand Protection** — Detects, validates, and requests removal of counterfeit listings and other IP infringements.
- **Impersonation Removal** — Targets fake websites, profiles, apps, and fraudulent advertisements.
- **Anti Piracy** — Monitors and enforces against unauthorized digital content.
- **Gray Market** — Monitors unauthorized distribution and supports parallel-import enforcement where actionable.
- **Domain Management** — Detects domain abuse and supports monitoring, reclamation, and disputes.
- **Social Video Growth** — Protects and monetizes video content on social platforms.
- **Revenue Recovery Program** — Contingency-based U.S. litigation against qualifying counterfeit sellers, with no upfront costs.
- **Copilot** — AI assistant offering predictive models, automation suggestions, seller risk scores, and image assistance.
- **Deepfake Protection** — Finds and supports takedowns of harmful AI-generated impersonation videos.
- **Expert-led Services** — Investigations, test purchases, IP registration, seller notices, network mapping, and domain dispute support.

## Achievements

- DIGITALEUROPE Future Unicorn Award winner in 2023.
- The company currently reports more than 1,300 brands served.
- FILA case study reports 638,653 listings removed; the reporting period is unspecified.
- First Spanish EGF venture-debt operation announced by the EIB in 2021.

## Latest updates

- **2026-07** — Announced Deepfake Protection for AI-generated videos impersonating executives and public figures.
- **2026-03** — Introduced Enforcement Log, a chronological record of enforcement actions.
- **2025-10** — Announced Actor Networks to identify potential relationships between sellers and accounts.
- **2025-01** — Announced Premium Domestic China Protection.

## Links

- Website: https://www.redpoints.com/
- LinkedIn: https://www.linkedin.com/company/redpoints/
- Twitter/X: https://twitter.com/redpoints_sol
- YouTube: https://www.youtube.com/@red.points
- Facebook: https://www.facebook.com/RedPointsSolutions/

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Profile page: https://yespress.io/red-points
Published by YesPress — https://yespress.io
Last updated: 2026-10-01