# Red Fan Communications

> Red Fan Communications is an independent Austin strategic communications firm built for B2B technology companies facing moments when language affects enterprise value: funding rounds, acquisitions, public listings, crises and category shifts. Founder Kathleen Lucente’s senior-led team combines positioning, public relations, executive counsel, content and transaction communications, using its Positioned to Win Method and Brand Authority Index to turn corporate change into a coherent story for employees, customers, investors, analysts and the media.

- **Founded:** 2008
- **Headquarters:** Austin, United States
- **Founders:** Kathleen Lucente (Founder and CEO)
- **Team size:** 13 employees (dataset estimate supplied with the brief)
- **Products:** Public relations, Thought leadership, Brand Positioning & Narrative Lab, Content and marketing strategy, Fractional CMO and consulting
- **Notable:** Named 2025 Bulldog PR Awards B2B Agency of the Year (Gold)., Won Gold for Best Technology/Software Campaign at the 2025 Bulldog PR Awards for its S&S Activewear work., Won Bronze for Best Financial Services Campaign at the 2023 Bulldog PR Awards for its CSI campaign.

## Products & services

- **Public relations** — Media and analyst relations, media training, crisis communications and executive visibility for B2B technology companies.
- **Thought leadership** — Bylines, speaking programs, awards and media opportunities that turn internal subject-matter experts into visible industry authorities.
- **Brand Positioning & Narrative Lab** — Research-led positioning, product messaging and mission, vision and values work designed to close the gap between what a company has built and what the market believes.
- **Content and marketing strategy** — Integrated communications planning, audience definition, authority content and sales-enablement content.
- **Fractional CMO and consulting** — Executive-level marketing leadership, organizational design, budget guidance, growth readiness and leadership workshops without a permanent CMO hire.
- **Brand Authority Index** — An assessment of seven signals that influence how a brand is found, trusted and recommended in AI-assisted discovery, paired with a prioritized action plan.
- **Financial and transaction communications** — Stakeholder messaging, media relations, internal communications and executive coaching before, during and after funding, M&A, IPO and take-private events.

## Achievements

- Named 2025 Bulldog PR Awards B2B Agency of the Year (Gold).
- Won Gold for Best Technology/Software Campaign at the 2025 Bulldog PR Awards for its S&S Activewear work.
- Won Bronze for Best Financial Services Campaign at the 2023 Bulldog PR Awards for its CSI campaign.
- Supported Hyliion’s 2020 public listing campaign, reporting 1,800+ media mentions, a 400% earned-media-driven traffic increase and a 289% share-of-voice increase in four months.
- Supported Q2 across seven years, including more than 10 product launches and five acquisitions, with 600+ target-publication mentions and a reported 30% competitive share of voice in 2019.
- Generated nearly 200 stories for CSI across 2023 and 2024 while helping communicate a take-private and subsequent acquisitions.
- Helped Versatile’s Series B campaign generate 344 media mentions and a reported 25% competitor share of voice.

## Latest updates

- **2026-08** — Published new guidance on spokesperson readiness, customer storytelling and the limits of the term GEO.
- **2026-05** — Founder and CEO Kathleen Lucente was named the I AM AUSTIN WOMAN honoree at Austin Woman Magazine’s Women’s Way Awards.
- **2026** — Introduced the Brand Authority Index, evaluating seven signals behind AI-era brand discovery and recommendation.
- **2025-07** — Won two Gold honors at the Bulldog PR Awards: B2B Agency of the Year and Best Technology/Software Campaign.
- **2025** — Published the S&S Activewear case study on translating warehouse automation into apparel, supply-chain and investor stories.

## Links

- Website: https://www.redfancommunications.com/
- LinkedIn: https://www.linkedin.com/company/red-fan-communications-llc/
- Twitter/X: https://x.com/redfancomm
- YouTube: https://www.youtube.com/@redfancommunications
- Instagram: https://www.instagram.com/redfancomm/
- Facebook: https://www.facebook.com/RedFanCommunications/

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Profile page: https://yespress.io/red-fan-communications
Published by YesPress — https://yespress.io
Last updated: 2026-09-19