# Red Bull

> Red Bull GmbH is the privately held Austrian company that helped create the modern energy-drink category, then built an unusually broad attention engine around it. Its core products are Red Bull Energy Drink, Sugarfree, Zero and rotating flavored Editions, sold through retail, convenience, hospitality and ecommerce channels in 178 countries. The company also owns or backs media platforms, sports teams, athletes and events, turning entertainment and competition into persistent demand for a premium-priced can. Red Bull reported 13.969 billion cans sold, EUR 12.196 billion in group turnover and 21,924 employees in 2025.

- **Founded:** 1984
- **Headquarters:** Fuschl am See, Austria
- **Founders:** Dietrich Mateschitz (Co-founder), Chaleo Yoovidhya (Co-founder and creator of Krating Daeng)
- **Team size:** 21,924 employees at the end of 2025, company-reported
- **Products:** Red Bull Energy Drink, Red Bull Sugarfree, Red Bull Zero, Red Bull Editions, Red Bull Media House
- **Notable:** Helped establish energy drinks as a distinct consumer category with its Austrian launch on April 1, 1987., Sold 13.969 billion cans in 178 countries in 2025, with group turnover of EUR 12.196 billion., Built Red Bull Media House into a global multi-platform operation reporting 1,250-plus culture and sports events annually, more than 700 athletes and reach across more than 160 countries.

## Products & services

- **Red Bull Energy Drink** — The original caffeinated functional beverage, typically sold in a slim 250 ml or 8.4 fl oz can; the US formula lists caffeine, taurine, B-group vitamins, sugars and water.
- **Red Bull Sugarfree** — A sugar-free version of the core energy drink using the brand's familiar functional positioning.
- **Red Bull Zero** — A zero-sugar variant positioned as an alternative taste profile within the core range.
- **Red Bull Editions** — Permanent and seasonal flavored variants built on the original formula, differentiated by taste and can design; current US examples include Watermelon, Tropical, Coconut Berry, Juneberry and rotating seasonal flavors.
- **Red Bull Media House** — A multi-platform media business producing, distributing and licensing sports, culture and lifestyle programming across TV, digital, mobile, audio, print and film.
- **Sports teams, athletes and events** — Owned teams, athlete programs, competitions and branded events across motorsport, football, cycling, action sports, gaming, dance and other disciplines that create both live experiences and media inventory.

## Achievements

- Helped establish energy drinks as a distinct consumer category with its Austrian launch on April 1, 1987.
- Sold 13.969 billion cans in 178 countries in 2025, with group turnover of EUR 12.196 billion.
- Built Red Bull Media House into a global multi-platform operation reporting 1,250-plus culture and sports events annually, more than 700 athletes and reach across more than 160 countries.
- Backed the 2012 Red Bull Stratos mission, where Felix Baumgartner reached Mach 1.25 during a freefall from 38,969.4 meters.
- Red Bull Racing won its first Formula One constructors' and drivers' championships in 2010 and subsequently became a repeat championship team.
- Expanded from sponsorship into ownership across Formula One, football and WorldTour cycling.
- Committed to net-zero emissions by 2040 and says it has sourced only ASI-certified aluminum for beverage cans since 2025.

## Latest updates

- **2026-02** — Oracle Red Bull Racing and Oracle announced a multi-year extension and expansion of their title partnership, including cloud and AI support for the 2026 power-unit program.
- **2026-01** — Oracle Red Bull Racing unveiled its 2026 livery and prepared for the race debut of Red Bull Ford Powertrains, bringing chassis and power-unit development under one roof.
- **2025-12** — Red Bull reported full-year 2025 sales of 13.969 billion cans, turnover of EUR 12.196 billion and 21,924 employees.
- **2025-07** — Red Bull - BORA - hansgrohe earned its first Tour de France overall podium and young-rider jersey through Florian Lipowitz.
- **2025-01** — Jürgen Klopp began work as Red Bull's Head of Global Soccer, advising the company's multi-club football network.
- **2024-07** — Red Bull became majority owner of the BORA - hansgrohe cycling team and launched the renamed WorldTour team.

## Links

- Website: https://www.redbull.com/
- LinkedIn: https://www.linkedin.com/company/red-bull
- Twitter/X: https://twitter.com/redbull
- YouTube: https://www.youtube.com/@redbull
- Instagram: https://www.instagram.com/redbull/
- Facebook: https://www.facebook.com/RedBull/
- TikTok: https://www.tiktok.com/@redbull

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Profile page: https://yespress.io/red-bull
Published by YesPress — https://yespress.io
Last updated: 2026-08-13