# Recharge

> Recharge supplies subscription management and retention software for ecommerce brands, especially on Shopify. Its platform combines recurring orders, customer portals, bundles, payment recovery, loyalty, analytics, and AI tools. Founded by Oisin O’Connor and Mike Flynn in 2014, it reports serving more than 20,000 brands worldwide.

- **Founded:** 2014
- **Headquarters:** Santa Monica, United States
- **Founders:** Oisin O’Connor (Co-founder & CEO), Michael (Mike) Flynn (Co-founder & CTO)
- **Products:** Subscriptions, Affinity customer portal, Smart Cancellation Prevention, Failed Payment Recovery, Bundles
- **Notable:** Self-funded for more than five years before outside financing., US$277 million in cumulative growth funding disclosed by May 2021., Reported surpassing US$100 million ARR and 100 million subscribers served in March 2024.

## Products & services

- **Subscriptions** — Recurring orders, prepaid and gift subscriptions, merchant administration, and Shopify checkout integration.
- **Affinity customer portal** — Branded self-service management for product swaps, delivery changes, quantities, rewards, and referrals.
- **Smart Cancellation Prevention** — Reason-based cancellation flows with offers, branching, A/B testing, and cancellation insights.
- **Failed Payment Recovery** — Payment retries, customer notifications, and payment-update experiences for failed recurring charges.
- **Bundles** — Preset and customizable product bundles, including dynamic pricing and developer components.
- **Loyalty: Rewards and Referrals** — Subscriber incentives, credits, gifts, and referral programs.
- **Concierge SMS** — AI-assisted subscriber conversations that support order changes, skips, delays, and escalation to a merchant’s team.
- **Analytics** — Subscription revenue, retention, customer lifecycle, and campaign reporting.
- **API and JavaScript SDK** — Developer interfaces for custom storefronts, portals, bundles, and subscription workflows.
- **Remi** — An AI assistant inside Recharge for querying store metrics, troubleshooting, and navigating merchant tasks.

## Achievements

- Self-funded for more than five years before outside financing.
- US$277 million in cumulative growth funding disclosed by May 2021.
- Reported surpassing US$100 million ARR and 100 million subscribers served in March 2024.
- Oats Overnight’s case study reports 152% more recurring orders and 41% longer average subscription duration in 2023.
- ButcherBox case study reports migrating more than 400,000 subscriptions in 76 business days with no delivery disruption.

## Latest updates

- **2026-07** — Recharge introduced Remi, an AI assistant in the merchant dashboard; announcement dated July 21.
- **2026-04** — Recharge announced that Skio was joining the company; the announcement said both platforms would continue operating as before while a combined roadmap was developed.
- **2026-02** — Recharge published its modern subscriber experience product announcement.

## Links

- Website: https://getrecharge.com
- LinkedIn: https://www.linkedin.com/company/getrecharge/
- Twitter/X: https://x.com/RechargePayment
- GitHub: https://github.com/RechargePayments
- YouTube: https://www.youtube.com/channel/UCNHF5XmjB_EkwE17BipBTiw
- Instagram: https://www.instagram.com/rechargepayments/
- Facebook: https://www.facebook.com/rechargepayments

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Profile page: https://yespress.io/recharge
Published by YesPress — https://yespress.io
Last updated: 2026-10-16