# Rebel Athletic

> Rebel Athletic is a Carrollton, Texas-based designer and manufacturer of couture cheerleading, dance, and athletic apparel, known for crystal-embellished 'luxury athletic wear for those that sparkle.' Founded in 2012 by Karen Noseff Aldridge, the company built a vertically integrated model - designing like a fashion house and producing in its own offshore factory - to challenge market leader Varsity Brands with faster service, deep customization, and better value. It serves allstar gyms, school and youth programs, dance studios, and pro cheer squads, and has expanded into direct-to-consumer retail and e-commerce, including a flagship store at The Shops at Willow Bend in Plano.

- **Founded:** 2012
- **Headquarters:** Carrollton, Texas, United States
- **Founders:** Karen Noseff Aldridge (Founder & CEO)
- **Team size:** ~220 employees
- **Products:** Allstar & Competitive Cheer Uniforms, School, Youth & Recreational Cheer, Dance & Studio Dance Apparel, Pro Team Apparel, Retail & Lifestyle Line
- **Notable:** Grew from 10 employees at launch to ~100+ within four years and ~220 today., Generated ~$600,000 in revenue within 72 hours after Cheerleading Worlds 2013., Approached $20M in revenue by 2015.

## Products & services

- **Allstar & Competitive Cheer Uniforms** — Fully custom, crystal-embellished couture uniforms and warmups for allstar gyms and competitive teams, produced in the company's own factory.
- **School, Youth & Recreational Cheer** — Uniforms and apparel programs for school, youth, and recreational cheer squads.
- **Dance & Studio Dance Apparel** — Costumes and performance wear for allstar and studio dance with embellishments.
- **Pro Team Apparel** — Practice wear and uniforms used by professional squads including Dallas Cowboys and Atlanta Falcons cheerleaders.
- **Retail & Lifestyle Line** — Direct-to-consumer clothing, performance shoes, bags, and accessories sold online and at the Willow Bend flagship store.
- **Color Guard Division** — New division announced following the 2025 Main Post Partners investment.

## Achievements

- Grew from 10 employees at launch to ~100+ within four years and ~220 today.
- Generated ~$600,000 in revenue within 72 hours after Cheerleading Worlds 2013.
- Approached $20M in revenue by 2015.
- Built and operates its own offshore manufacturing factory for full customization.
- Secured strategic growth investment from Main Post Partners in 2025.
- Opened a retail flagship at The Shops at Willow Bend in Plano, Texas.

## Latest updates

- **2025-03** — Received a strategic minority growth investment from Main Post Partners to expand supply chain, integrate AI-driven technology, launch a Color Guard division, and explore acquisitions.
- **2022-09** — Announced retail flagship store at The Shops at Willow Bend in Plano, Texas, deepening its direct-to-consumer push.

## Links

- Website: https://rebelathletic.com
- LinkedIn: https://www.linkedin.com/company/rebel-athletic
- Twitter/X: https://twitter.com/rebelathletic
- YouTube: https://www.youtube.com/c/RebelAthletic
- Instagram: https://www.instagram.com/rebelathletic/
- Facebook: https://facebook.com/rebelathletic
- TikTok: https://www.tiktok.com/@rebelathletic

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Profile page: https://yespress.io/rebel-athletic
Published by YesPress — https://yespress.io
Last updated: 2026-07-26