# Rebecca Alvarez Story

> Rebecca Alvarez Story is a sexologist turned founder and CEO of Bloomi, the sexologist-led clean intimacy brand she launched in 2018. A first-generation daughter of Mexican immigrants, she built her own undergraduate major at UC Berkeley, earned a master's in Sexuality Studies, and turned a decade of clinical practice into a category-defining consumer company. In 2022 Bloomi became the first Latina-founded brand to land nationwide in the sexual wellness aisle at Target, and the company has since expanded to Saks Fifth Avenue and boutiques. She is among the few Latinas in the U.S. to raise multi-million-dollar venture capital, and her stated mission is to bring quality, shame-free intimacy education to a billion people.

- **Role:** Founder & CEO at Bloomi
- **Organizations:** Bloomi
- **From:** San Francisco Bay Area, California, United States
- **Nationality:** American
- **Education:** B.A. in a self-designed major in women's health and sexuality, University of California, Berkeley, M.A. in Sexuality Studies, San Francisco State University
- **Known for:** Founder and CEO of Bloomi, a category-defining clean intimacy brand., First Latina-founded brand to launch nationwide in Target's sexual wellness aisle (2022)., Among the few Latinas in the U.S. to raise multi-million-dollar venture capital.

## Career timeline

- **2017** — Earns M.A. in Sexuality Studies from SF State while parenting and working full-time as a sexologist.
- **2018** — Founds Bloomi, originally a curated marketplace of handpicked intimacy brands.
- **2021** — Raises a $600K pre-seed round to develop a clean, allergen-free product line; launches Bloomi Arousal Oil.
- **2022** — Raises a $2M seed round and becomes the first Latina-founded brand in the sexual wellness aisle nationwide at Target (~1,000 stores).
- **2023** — Expands retail footprint, including Saks Fifth Avenue, and reports roughly 9x year-over-year growth.
- **2024** — Continues media and education work; launches her own sexology and intimacy-education practice site.

## Achievements

- Founder and CEO of Bloomi, a category-defining clean intimacy brand.
- First Latina-founded brand to launch nationwide in Target's sexual wellness aisle (2022).
- Among the few Latinas in the U.S. to raise multi-million-dollar venture capital.
- Created the Bloomi Clean Standard for intimate-care ingredients.
- Designed her own undergraduate major at UC Berkeley.
- Expanded distribution to Saks Fifth Avenue and national boutiques.

## Latest updates

- **2024-10** — Featured by TODAY on her Hispanic heritage and dismantling myths around intimacy.
- **2024-04** — Launched rebeccaalvarezstory.com, her personal sexology and intimacy-education practice.

## Links

- Website: https://www.rebeccaalvarezstory.com
- LinkedIn: https://www.linkedin.com/in/rebeccastory/
- Twitter/X: https://twitter.com/thebloomi
- Instagram: https://www.instagram.com/rebeccaalvarezstory/
- Facebook: https://facebook.com/thebloomi

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Profile page: https://yespress.io/rebecca-story
Published by YesPress — https://yespress.io
Last updated: 2026-06-21