# Rebecca Reeve Henderson

> Rebecca Reeve Henderson founded Rsquared Communication in 2009 and served as its CEO when Archetype acquired it in May 2019. Her technology communications work included Slack, Mailchimp, Trello and Zapier. A former British Columbia government speechwriter and Concordia media studies graduate, she later expanded her work in startup advice, investing and philanthropy. The Henderson Family Foundation’s 2024 filing lists her as president and director.

- **Role:** President and Director at The Henderson Family Foundation (2024 filing)
- **Organizations:** Rsquared Communication, Archetype, Text100, The Henderson Family Foundation, Fine Arts Museums of San Francisco, Boys & Girls Clubs of San Francisco
- **Nationality:** Canadian
- **Education:** B.A. in Communication, Washington State University, M.A. in Media Studies, Concordia University
- **Known for:** Built Rsquared Communication and sold it to Archetype after ten years., Led communications work for software companies including Slack, Mailchimp, Trello and Zapier., Won the 2018 North America IN2 SABRE Innovation Excellence award for an agency professional.

## Career timeline

- **Before 2005** — Worked as a speechwriter for British Columbia Premier Gordon Campbell.
- **2007** — Completed her Concordia master’s; her first San Francisco PR job was at Text100.
- **2009** — Founded Rsquared Communication after a layoff; a friend’s referral brought her first client.
- **2013** — Introduced James Sherrett to Stewart Butterfield as Tiny Speck developed Slack; wrote about remote team culture.
- **2018** — Won IN2 SABRE Innovation Excellence, Agency Professional.
- **2019** — Announced Rsquared’s acquisition by Archetype on May 1.
- **2021** — Washington State University biography described her technology investing, advisory work and nonprofit activities.
- **2024** — Listed as president and director in the Henderson Family Foundation’s tax return.

## Achievements

- Built Rsquared Communication and sold it to Archetype after ten years.
- Led communications work for software companies including Slack, Mailchimp, Trello and Zapier.
- Won the 2018 North America IN2 SABRE Innovation Excellence award for an agency professional.
- Included in Concordia’s 2019 50 under 50, tech and entrepreneurship selection.

## Latest updates

- **2026-03** — Vancouver Art Gallery’s published 2024-25 annual report lists Rebecca Reeve Henderson on its Curator’s Council.
- **2025-11** — The Henderson Family Foundation’s 2024 tax return, filed November 16, 2025, lists Rebecca R Henderson as president and director.
- **2025-05** — A Fine Arts Museums acquisition record credits her among donors supporting the purchase of Davina Semo’s Cocoon (2024).

## Links

- Website: https://rsquaredcommunication.com/
- LinkedIn: https://www.linkedin.com/in/rreeve
- Twitter/X: https://twitter.com/Rsquared

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Profile page: https://yespress.io/rebecca-reeve-henderson
Published by YesPress — https://yespress.io
Last updated: 2026-10-22