# Rebecca Alvarez Story

> Rebecca Alvarez Story is the founder and CEO of Bloomi, an intimacy products company launched in 2018. A first-generation UC Berkeley graduate and daughter of Mexican immigrants, she created her own undergraduate major, earned a master’s in Sexuality Studies at San Francisco State and built a bilingual brand that reached Target in 2022. Her public work spans product development, entrepreneurship, speaking and intimacy education.

- **Role:** Founder & CEO at Bloomi
- **Organizations:** Bloomi, Girls Inc. of Alameda County
- **Education:** BA, self-designed major in Women’s Health & Sexuality, University of California, Berkeley, MA, Sexuality Studies, San Francisco State University, Scaling program participant, Stanford Latino Entrepreneurship Initiative / LBAN
- **Known for:** Created her own undergraduate major at UC Berkeley., Led Bloomi’s 2022 nationwide Target launch, reported as the first Latina-founded brand in that retail category., Raised over $3 million in venture capital, as reported by Pipeline Angels in 2025.

## Career timeline

- **Before 2018** — Worked with startups and developed intimacy products before founding her own company.
- **2017** — San Francisco State identifies her as an MA alumna of the class of 2017; began developing the company in evenings and weekends, according to Matt Story.
- **2018** — Launched Bloomi from home as a curated marketplace.
- **2020** — Introduced Bloomi’s own product, according to Matt Story’s account; pursued community investment through Republic.
- **2021** — Bloomi raised a reported $600,000 pre-seed round; named a Well+Good Changemaker.
- **2022** — Bloomi raised a reported $2 million seed round in March and launched at Target.
- **2025** — Recognized among STIMULATE’s 21 Trailblazing Female Founders.
- **2026** — Announced on LinkedIn that she is a 2026 Tory Burch Foundation Fellow.

## Achievements

- Created her own undergraduate major at UC Berkeley.
- Led Bloomi’s 2022 nationwide Target launch, reported as the first Latina-founded brand in that retail category.
- Raised over $3 million in venture capital, as reported by Pipeline Angels in 2025.
- Named to Forbes Next 1000 and the 2021 Well+Good Changemakers list.
- Recognized in STIMULATE’s 2025 Trailblazing Female Founders celebration.

## Latest updates

- **2026-05** — Latina to Latina published a replay of its interview about her entrepreneurship and fundraising on May 11; this is a republication, not evidence of a new company milestone.
- **2025-05** — STIMULATE published its 2025 founder Q&A, in which she discussed expanding products and a community of over 1,000 investors.
- **2025-01** — Pipeline Angels profiled her fundraising and bilingual product approach on January 7, updated February 4.

## Links

- Website: https://www.rebeccaalvarezstory.com/
- LinkedIn: https://www.linkedin.com/in/rebeccastory/
- Twitter/X: https://twitter.com/_rebeccaalvarezs
- Instagram: https://www.instagram.com/rebeccaalvarezstory/

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Profile page: https://yespress.io/rebecca-alvarez-story
Published by YesPress — https://yespress.io
Last updated: 2026-10-09