# RealSelf

> RealSelf is a consumer research community and provider marketplace for medical aesthetics. It combines patient reviews, treatment ratings, before-and-after photographs, procedure information and doctor answers, while selling advertising to providers and aesthetic brands. Founded by Tom Seery in 2006, it now operates from New York and serves an international audience.

- **Founded:** 2006
- **Headquarters:** New York, United States
- **Founders:** Tom Seery (Founder and Chairman of the Board; former CEO)
- **Products:** Treatment research library, Patient reviews and community, Provider directory and consultation requests, Doctor Q&A, Provider and brand advertising
- **Notable:** Launched in 2006 after a founder-funded prototype., Announced $40 million in funding in April 2018, bringing company-reported cumulative capital raised to $42 million., Acquired Tajmeeli and YNS Group in 2021 to expand international communities.

## Products & services

- **Treatment research library** — Procedure guides, comparisons, patient-reported costs and Worth It ratings for cosmetic treatments.
- **Patient reviews and community** — Moderated experience reports, recovery photographs and peer discussion.
- **Provider directory and consultation requests** — Search by location and specialty, compare provider profiles and contact practices.
- **Doctor Q&A** — Public patient questions answered by participating medical professionals.
- **Provider and brand advertising** — Paid visibility including sponsored placements, native advertising and newsletter or social opportunities.
- **Worth The Splurge** — Shoppable beauty-product module using affiliate commerce, introduced with the September redesign.
- **Real Shopping and Real Moms** — Audience-specific newsletters described in a January 2026 interview.

## Achievements

- Launched in 2006 after a founder-funded prototype.
- Announced $40 million in funding in April 2018, bringing company-reported cumulative capital raised to $42 million.
- Acquired Tajmeeli and YNS Group in 2021 to expand international communities.
- Completed a September 2025 redesign under CEO Minou Clark.
- Clark reported restored sustainable profitability in a September 2026 anniversary post; no financial statements were provided.

## Latest updates

- **2025-07** — Storyarc engagement announced for digital-product redesign.
- **2025-09** — Redesigned brand and site launched, according to a January 2026 interview.
- **2026-01** — Clark described plans for instant booking and AI-assisted discovery; treated as planned features, not verified launches.
- **2026-09** — Clark reported restored profitability and more than one million newsletter subscribers added organically in her two-year CEO anniversary post.

## Links

- Website: https://www.realself.com/
- LinkedIn: https://www.linkedin.com/company/realself-com/
- Twitter/X: https://twitter.com/realself
- Instagram: https://www.instagram.com/realself/
- Facebook: https://www.facebook.com/Realself

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Profile page: https://yespress.io/realself
Published by YesPress — https://yespress.io
Last updated: 2026-10-05