# ReachLocal

> ReachLocal built a business combining digital advertising technology with hands-on marketing services for small and medium-sized companies. Acquired by Gannett in 2016, its US and Canadian operations adopted the LocaliQ brand in February 2023. The successor offering combines paid search, social and display advertising, websites, SEO, reporting and Dash AI lead management.

- **Founded:** 2004
- **Headquarters:** Los Angeles, United States
- **Founders:** Zorik Gordon (Co-founder; original President and CEO), Nathan Hanks (Co-founder; Chief Distribution Officer at IPO filing), Michael Kline (Co-founder; COO and Chief Product Officer at IPO filing), Robert Wright (Co-founder; EVP and General Manager, ReachLocal Xchange at IPO filing), Robert “Rick” Spitz (Co-founder; CTO at IPO filing), John Mazur (Co-founder; CEO, ReachLocal UK at IPO filing)
- **Products:** ReachSearch, ReachDisplay and ReachRetargeting, ReachEdge, ReachSEO, ReachCast and ReachSite, Kickserv
- **Notable:** Listed on Nasdaq as RLOC after its May 2010 IPO., Expanded beyond North America, starting with Australia in 2006., Acquired by Gannett in a transaction announced at $156 million, completed August 9, 2016 at $4.60 per share.

## Products & services

- **ReachSearch** — Historical managed search advertising product, combining media buying, campaign optimization and lead tracking.
- **ReachDisplay and ReachRetargeting** — Historical display and retargeting advertising products for local advertisers.
- **ReachEdge** — Historical lead management and conversion software, including lead tracking and follow-up tools.
- **ReachSEO, ReachCast and ReachSite** — Historical SEO, web presence, content and website offerings.
- **Kickserv** — Service-business management software listed in ReachLocal’s historical product portfolio; not presented here as a current LocaliQ offering.
- **LocaliQ managed marketing** — Current search, social, display and video advertising plus SEO, listings, websites, landing pages and reporting.
- **Dash by LocaliQ** — AI lead management SaaS. US published Manage plan: $119/month; Convert: $199/month; multi-location Custom plan: quoted pricing. Prices checked October 24, 2026.
- **Dash Voice Agent** — Conversational AI answers incoming calls and qualifies prospects; announced June 24, 2025.
- **Dash Convert agent suite** — Voice, SMS, chat and appointment scheduling capabilities highlighted together in June 2026.

## Achievements

- Listed on Nasdaq as RLOC after its May 2010 IPO.
- Expanded beyond North America, starting with Australia in 2006.
- Acquired by Gannett in a transaction announced at $156 million, completed August 9, 2016 at $4.60 per share.
- Dash won a 2025 BIG Innovation Award; LocaliQ reported a 2026 MarTech Breakthrough AI Innovation Award.

## Latest updates

- **2026-10** — On October 1, LocaliQ announced stronger use of the identity “LocaliQ, part of USA TODAY Co.”
- **2026-06** — Dash Convert was presented with a full suite of voice, SMS, chat and scheduling agents.
- **2026-03** — LocaliQ announced return-on-ad-spend reporting with active CRM integrations including HubSpot, Liine, ServiceTitan and Yardi.
- **2025-06** — Dash Voice Agent launched to answer and qualify inbound calls.

## Links

- Website: https://localiq.com/
- LinkedIn: https://www.linkedin.com/company/localiq
- Twitter/X: https://twitter.com/LocaliQ
- YouTube: https://www.youtube.com/c/LOCALiQ
- Instagram: https://www.instagram.com/localiq/
- Facebook: https://www.facebook.com/LocaliQ/

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Profile page: https://yespress.io/reachlocal
Published by YesPress — https://yespress.io
Last updated: 2026-10-24