# REACH Media Network

> REACH Media Network is a cloud-based digital signage company from Eden Prairie, Minnesota, that lets organizations push one message to every screen they own - menu boards, lobby displays, video walls, wayfinding kiosks - from a single browser tab. Founded in 2005 by Darren Wercinski and Marc Kline on $350,000 raised mostly from friends back home on the Iron Range, it grew to more than 9,000 customers and 25,000 managed screens before being acquired by Poppulo, a Vista Equity Partners company, in early 2025.

- **Founded:** 2005
- **Headquarters:** Eden Prairie, Minnesota, United States
- **Founders:** Darren Wercinski (CEO & Co-Founder), Marc Kline (Co-Founder)
- **Team size:** ~59 employees
- **Products:** Cloud-Based Digital Signage CMS, Apps & Integrations Library, Media Players, Digital Menu Boards, Video Walls & Wayfinding
- **Notable:** Grew to 9,000+ customers and 25,000+ managed screens without traditional venture capital., Acquired by Poppulo, a Vista Equity Partners company, in February 2025., Won G2 'Top Leader' and 'Users Love Us' awards in the digital signage software category.

## Products & services

- **Cloud-Based Digital Signage CMS** — Browser-based content management system for scheduling and publishing content to unlimited screens across multiple locations, with drag-and-drop layouts, custom zones, multi-user permissions, and real-time updates.
- **Apps & Integrations Library** — 100+ free apps and plugins - weather, news, social media feeds, dashboards, calendars, sports scores - that drop into layouts without any coding.
- **Media Players** — Hardware-agnostic, plug-and-play media players including the Amazon Signage Stick and BrightSign devices, with offline content playback via caching technology and remote device control.
- **Digital Menu Boards** — Templated, schedulable menu board displays for restaurants, cafeterias, and QSR chains.
- **Video Walls & Wayfinding** — Multi-screen video wall management and interactive wayfinding directories for campuses, hospitals, and transit hubs.
- **Emergency Alerts & Employee Communications** — Real-time emergency alerting and internal communications pushed instantly across an entire screen network.

## Achievements

- Grew to 9,000+ customers and 25,000+ managed screens without traditional venture capital.
- Acquired by Poppulo, a Vista Equity Partners company, in February 2025.
- Won G2 'Top Leader' and 'Users Love Us' awards in the digital signage software category.
- Named Best Overall Digital Signage Software and best-in-class for Integrations by SelectHub analysts.
- Built a library of 100+ free apps and integrations for its CMS.
- Evolved from a digital out-of-home (DOOH) ad network into an end-to-end digital signage provider over 20 years.

## Latest updates

- **2025-03** — Poppulo, a Vista Equity Partners company, announced the acquisition of REACH Media Network (deal closed Feb 20, 2025), giving Poppulo a distinct SMB-focused signage option. Combined the two companies serve 10,000+ signage customers.
- **2025-03** — Kiersten Gibson named Division President of REACH Media Network following the acquisition.

## Links

- Website: https://reachmedianetwork.com
- LinkedIn: http://www.linkedin.com/company/reachmedianetwork
- Twitter/X: https://twitter.com/REACHMediaNet
- Instagram: https://www.instagram.com/reachmedianetwork/
- Facebook: https://www.facebook.com/reachmedianetwork/

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Profile page: https://yespress.io/reach-media-network
Published by YesPress — https://yespress.io
Last updated: 2026-08-20