# RBS

> RBS (RB Software, Inc.), also known as Romeo Bravo Software, supplies hospitality operations software through YellowStone for ranches, lodges, and outfitters, WinCloud for hotels, and Hashmato for restaurants and retail. Founded by Glenn Turner, the company has expanded through acquisitions; its April 2026 Zeko announcement reports more than 4,800 properties in over 35 countries.

- **Founded:** 2019
- **Headquarters:** Chesterfield, United States
- **Founders:** Glenn Turner (Founder and CEO)
- **Products:** YellowStone PMS, Zenith Mobile, Geyser, E-Waiver and Online Booking, WinCloud PMS
- **Notable:** Expanded from North American specialty hospitality to international hotels through the Winsar acquisition announced in early 2025., Joined BLLA’s Inner Circle Club in August 2025., Acquired Hashmato in September 2025.

## Products & services

- **YellowStone PMS** — Core operations platform for ranches, lodges, and outfitters covering reservations, itineraries, payments, guide coordination, and reporting; the company dates its launch to 2022.
- **Zenith Mobile** — YellowStone add-on for field and dog assignments, bird counts, field notes, hunt tracking, and adding POS items to reservations.
- **Geyser** — Mobile employee timekeeping across roles, breaks, and payroll workflows.
- **E-Waiver and Online Booking** — YellowStone add-ons for pre-arrival signatures and guest information, plus reservations with synchronized availability.
- **WinCloud PMS** — Hotel property management with front office, POS, finance, banqueting, materials, multi-property operations, and third-party integrations; joined RBS through the 2025 Winsar acquisition.
- **Hashmato POS** — Restaurant, foodservice, and retail software including POS, online and kiosk ordering, waiter apps, kitchen displays, inventory, and analytics; acquired September 2025.
- **Zeko** — AI-powered guest engagement platform with WhatsApp automation, upselling, digital check-in, and concierge tools; acquisition announced April 27, 2026.

## Achievements

- Expanded from North American specialty hospitality to international hotels through the Winsar acquisition announced in early 2025.
- Joined BLLA’s Inner Circle Club in August 2025.
- Acquired Hashmato in September 2025.
- RBS reported YellowStone’s Hospitality Property Management Software Company of the Year 2025 recognition from Travel & Hospitality Tech.
- Reported 4,800+ properties in 35+ countries in its April 2026 Zeko acquisition announcement.

## Latest updates

- **2026-08** — Published an August 31 product article describing WinCloud’s Feedback Module, survey tools, and guest-sentiment dashboards.
- **2026-04** — Announced the Zeko acquisition on April 27; financial terms were not disclosed.
- **2025-12** — Published the YellowStone award feature on December 3.
- **2025-09** — Announced the Hashmato acquisition on September 16.

## Links

- Website: https://rbsgo.com/
- LinkedIn: https://www.linkedin.com/company/romeo-bravo-software/
- Facebook: https://www.facebook.com/RomeoBravoSoftware

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Profile page: https://yespress.io/rbs
Published by YesPress — https://yespress.io
Last updated: 2026-10-23