# rbb Communications

> rbb Communications is an independent, Miami-based integrated communications agency that combines public relations, advertising, research, digital media, influencer work, crisis counsel and creative services. Its pitch is unusually concrete for an industry that often sells intangibles: start with audience evidence, coordinate the channels, and measure the behavior that follows. The agency serves regional, national and global organizations across travel, energy, healthcare, consumer, real estate, professional services and technology.

- **Founded:** 2001
- **Headquarters:** Coral Gables, United States
- **Founders:** Christine Barney (Founder, CEO and Managing Partner)
- **Products:** Public relations and media relations, Brand strategy and research, Digital, social and paid media, Creative and content, Crisis and reputation management
- **Notable:** Won PRSA's 2023 Best of Silver Anvil with Florida Power & Light for communications after Hurricane Ian; PRSA reported 1.45 billion impressions and 99.7% positive or neutral coverage across more than 9,874 stories., Named a 2023 PR Daily Top Midsize Agency of the Year., Describes itself as a six-time Agency of the Year and reports hundreds of industry awards.

## Products & services

- **Public relations and media relations** — Earned-media strategy, media outreach, storytelling, launches and reputation building for B2B and consumer organizations.
- **Brand strategy and research** — Stakeholder research, competitive audits, messaging, positioning and communications roadmaps, typically designed to be usable across marketing and operations.
- **Digital, social and paid media** — Search, social, display, video, retargeting, e-commerce advertising, analytics and optimization.
- **Creative and content** — Campaign concepts, visual identity, advertising, video, web development and cross-platform editorial content.
- **Crisis and reputation management** — Preparation, real-time counsel, media training, risk communications and stakeholder strategy.
- **Corporate and internal communications** — Executive positioning, thought leadership, change management, employee engagement and communications around transactions or organizational shifts.
- **Influencer and partnership programs** — Creator selection, content programs, paid amplification, community engagement and brand partnerships.

## Achievements

- Won PRSA's 2023 Best of Silver Anvil with Florida Power & Light for communications after Hurricane Ian; PRSA reported 1.45 billion impressions and 99.7% positive or neutral coverage across more than 9,874 stories.
- Named a 2023 PR Daily Top Midsize Agency of the Year.
- Describes itself as a six-time Agency of the Year and reports hundreds of industry awards.
- Named to Inc.'s Power Partner list in public relations and community relations.
- Listed among PRNews' 2025 Top 100 Elite Agencies and PRWeek's top global PR agencies, according to the agency's acquisition announcement.
- Recognized as a 2026 Top Workplace in Florida, according to the agency's site.

## Latest updates

- **2026-09** — The agency's homepage highlighted recognition as a 2026 Top Workplace in Florida and new work on AI imagery, technology communications and travel discovery.
- **2026-04** — rbb published a campaign case study for Hyatt's Inclusive Collection reporting 6.68 million completed video views, 1.2 million landing-page visits and 93 placements from September through December 2025.
- **2025-07** — rbb acquired San Francisco-based UPRAISE Marketing + Public Relations, adding B2B technology and financial-services depth; financial terms were not disclosed.
- **2025** — The agency added longtime employees Jennifer Valdes and Julie Jimenez-Padron as equity shareholders following growth in clients and specialty practices.

## Links

- Website: https://rbbcommunications.com
- LinkedIn: https://www.linkedin.com/company/rbbcomm
- Twitter/X: https://twitter.com/rbbcomm
- Instagram: https://www.instagram.com/rbbcommunications/
- Facebook: https://www.facebook.com/rbbcommunications

---

Profile page: https://yespress.io/rbb-communications
Published by YesPress — https://yespress.io
Last updated: 2026-09-24