# RAZR

> RAZR combines its configurable Fibonacci SaaS platform with consulting, marketing, and design services to operate loyalty, card rewards, gifting, and customer engagement programs. Its financial-services offering extends rewards across products and behaviors; healthcare capabilities include ReadyPath.

- **Founded:** 2005
- **Headquarters:** Minnetonka, United States
- **Founders:** Darren Nauss (Founder & Chief Executive Officer)
- **Products:** Fibonacci, Loyalty Core, Card Rewards, SelectIT, ReadyPath
- **Notable:** Reports powering more than 500 financial-services loyalty and rewards programs., Acquired Larsen Design in November 2015; transaction terms were undisclosed., The 2015 acquisition announcement reported recognition on the Minneapolis/St. Paul Business Journal Best Places to Work and Fast 50 lists.

## Products & services

- **Fibonacci** — Configurable SaaS platform combining rewards, automation, analytics, data management, program administration, and a rules engine.
- **Loyalty Core** — Enterprise loyalty hub for financial institutions, supporting rewards across products and customer behaviors.
- **Card Rewards** — Branded rewards sites with online-banking or mobile SSO, program administration, and multiple redemption categories.
- **SelectIT** — Fibonacci-powered corporate gifting and incentive platform with configurable product choices, upgrades, ordering, and reporting.
- **ReadyPath** — Healthcare data and engagement platform supporting customer data, marketing automation, care-pathway workflows, and behavioral incentives.
- **Consulting and marketing services** — Customer research, loyalty program design, economic modeling, technology planning, campaigns, and creative services.
- **SellCheck** — Creative effectiveness solution linked from RAZR, using human-vision AI and behavioral-science algorithms.

## Achievements

- Reports powering more than 500 financial-services loyalty and rewards programs.
- Acquired Larsen Design in November 2015; transaction terms were undisclosed.
- The 2015 acquisition announcement reported recognition on the Minneapolis/St. Paul Business Journal Best Places to Work and Fast 50 lists.

## Latest updates

- **2026-04** — Published a rewards-campaign webinar page covering activation, personalization, and ROI.
- **2025-06** — Described its ongoing Gifts for Seniors volunteering partnership.
- **2025-03** — Published a cash-back versus experiential rewards webinar recap.

## Links

- Website: https://razrhq.com/
- LinkedIn: https://www.linkedin.com/company/razr-marketing/
- Twitter/X: https://twitter.com/RAZR_Marketing
- Facebook: https://www.facebook.com/RAZRhq/

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Profile page: https://yespress.io/razr
Published by YesPress — https://yespress.io
Last updated: 2026-10-25